A study by Google states that if your site takes more than 3 seconds to load, the probability of a bounce increases by 32%. Given this, website performance is crucial for eCommerce stores or any other type of website.

A natural cost of adding features to your site through plugins could have an impact on site speed. Even so, some plugins are designed to speed up your site. In turn, this can boost conversions, reduce bounce rate, and improve your organic search rank.

WordPress speed plugins can work in multiple ways; some optimize your content by compressing images or minifying JavaScript, while others move your content to servers that are "closer" to the user through a Content Delivery Network (CDN). There are also some plugins that let the browser prioritise the most important parts of a page.

In the past, a lot of emphasis was put on faster hosting for performance. For the modern web, bottlenecks such as the end-user's device and network are crucial. This is why performance plugins can potentially have a much bigger impact than switching hosting providers. 

In this post, we'll take a look at some top-notch solutions to determine the best speed plugin for WordPress.

We'll be including Jetpack Boost in our testing. This is our product and we love it, but we encourage you to dig into the numbers and judge for yourself. In short, the numbers put Boost ahead in every category – we'll have more about this next.

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Rob Pugh | July 21, 2021 at 9:01 am | Categories: Performance | URL: https://wp.me/p1moTy-xC8