THE LATEST: How to dominate organic search with your content, optimizing your business website videos for search, and the 10 top qualities to look for in your content manager hire

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How to dominate organic search with your content, optimizing your business website videos for search, and the 10 top qualities to look for in your content manager hire ... this is THE LATEST!  🔥 Hot off the presses What it takes to dominate organic search with your content (an exclusive Inbound Success interview) How to optimize your website videos so they show up in organic search Top 10 qualities you should be looking for when hiring a content manager for your company BONUS: What is inclusive marketing, and why do your ideal customers want to see themselves in your marketing? 🏆 They Ask, You Answer is a revolutionary approach that has empowered thousands of businesses to drive more sales with inbound marketing. But how the heck does it work? Learn the fundamentals of They Ask, You Answer in this free course from Marcus Sheridan. If you want to drive more sales with inbound marketing, you need a content manager.  But look, just because someone knows how to string a few words together into a compelling sentence doesn't mean they have what it takes to be the lean, mean, sales-enabling content manager machine you need them to be. Your content manager has to be good – really good. Like, in movie terms, you're looking for the quality equivalent of The Godfather Part II in your content manager; not its deeply flawed, gnocchi-ruining successor, The Godfather Part III.  I'm sorry, Mary Corleone. You're just not content manager material.  And now, here's THE LATEST... What does it really take to dominate search in 2021 with your content? (55-minute podcast) With search engine algorithms constantly changing and the level of content saturation on the rise, what does it take to create content that will both delight readers and dominate organic search? From pillar content to visitor intent profiles, establishing authority on a topic, building site sections, and more, MarketMuse co-founder and CSO Jeff Coyle gets into the nitty-gritty technical and organic SEO details that factor into modern search engine rankings in this exclusive Inbound Success interview. 📚 Related reads and resources: 9 B2B companies absolutely crushing it with content marketing 15 "tried-and-true" content marketing tactics to never, ever use again in 2021 (and beyond) IMPACT+ course: On-page SEO and the user experience with Kevin Phillips How to optimize your business website videos for search with schema (4-minute read) Did you know that 88% of your ideal customers will spend more time on a website with video than one that doesn't. Google (which owns YouTube) has created new ways for business website owners like you, who are using video in your sales and marketing strategy, to optimize videos that live on your business website for search, so they are more easily found by your ideal customers. And in this quick rundown from yours truly, you'll unlock this technical trick from Google to make your business website videos optimized for search. 📚 Related reads and resources: The Selling 7 sales and marketing videos guaranteed to drive more traffic, leads and sales 7 world-class product and service video examples you'll want to copy for your business website IMPACT+ course: Video sales and marketing strategy for businesses with Zach Basner Top 10 qualities you need to look for when hiring your content manager (3-minute read)  The more IMPACT teaches, trains, and assists organizations with their content marketing efforts, the more Marcus Sheridan has realized that nothing great ever seems to occur unless there is a superstar behind the wheel within the organization – and in most cases, this person is referred to as the content manager. And in this IMPACT-exclusive article, Marcus Sheridan shares the 10 qualities your content manager hire absolutely must possess. 📚 Related reads and resources: Why do you need a content manager for your marketing? Roofing company doubles revenue after hiring a content manager IMPACT+ course: How to hire a content manager for your company with Liz Moorehead Upcoming events The Indispensable Coach (August 10; online, everywhere) You deliver results for your clients, but are you indispensable? The answer is probably no. Spend one day to become your client's most indispensable asset and create a more profitable business. On-demand IMPACT+ spotlight Attention, content marketers – are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, you'll learn how to create the four different types of guides you can create to help you achieve those very goals. If you're not already a Pro member, enjoy your first 14 days of IMPACT+ Pro free to gain access to our entire on-demand events library. Weeklong nonsense I AM NOT SHOUTING, READING IS VERY RELAXING.😡 Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. We created IMPACT+ to empower business leaders, marketers and sales pros to drive more revenue with inbound marketing. But we only consider ourselves successful in achieving that goal if you say we are! Would you please take two minutes to complete this survey about your experience with IMPACT+? Thank you!❤️ IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. 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