THE LATEST: 7 steps to success with your inbound marketing strategy, Google says quality over quantity is key, and what's the real purpose of marketing now

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7 steps to success with your inbound marketing strategy, Google says quality over quantity is key, and what's the real purpose of marketing now ... this is THE LATEST!  🔥 Hot off the presses 7 steps to success with your company's inbound marketing strategy Google weighs in that quality matters over quantity The real purpose of marketing today in 2021 🗑️"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics." If this sounds familiar, this IMPACT+ Pro course from Carina Duffy is for you. Earlier today, someone asked me, "Do you ever get writer's block?" I replied with an easy and reassuring smile: "Oh gosh, constantly! I've learned it's not a sign of failure, and you will too, I promise. It's all a part of the process of creating quality content." And then I started laughing and crying at the same time, as I ripped into a sleeve of Oreos and curled up in the fetal position. Because I'm a content marketing professional who doesn't crack under the pressure. That's totally normal, right? And now, here's THE LATEST... 7 steps to success with your inbound marketing strategy (8-minute article) An inbound marketing strategy could be executed by a team of dozens, with demand generation, content creation, videography, strategy, and more — or it could be done by a single entrepreneur trying to support her side hustle. Regardless of your role or organization type, IMPACT Revenue Editor John Becker is here with a comprehensive overview of the seven steps you need to execute a successful inbound marketing strategy. 📚 Related reads and resources: What are the benefits of inbound marketing? IMPACT+ on-demand: How to build a true, lasting culture of inbound at your company IMPACT+ course: They Ask, You Answer fundamentals for inbound marketing with Marcus Sheridan Google reaffirms how much content quality matters over quantity (3-minute read) Recently, Google's John Mueller shared his thoughts about whether the search engine giant checks for quality improvements in content that would trigger a wholesale site re-evaluation – and, whether or not content quality improvements will lead to a boost in search rankings. In this recap of this conversation from IMPACT Director of Content Paul Grant, learn exactly why valuing quality over quantity in your content is essential, according to Google. 📚 Related reads and resources: Ultimate historic optimization checklist (updated for 2021) Google shares how site structure can positively (and negatively) impact your content's search rankings IMPACT+ course: On-page SEO and the user experience What is the purpose of marketing? (5-minute read)  We can all agree that marketing is needed for... something. Still, many of us are scratching our heads about what that "something" is. Some of us are still clinging to outdated, antiquated ideas that marketing is in the business of building brand awareness or crafting show-stopping ad copy for campaigns, but those are tactics, not a purpose. So, in this article from yours truly, we're going to unravel the dysfunction around marketing to uncover what our true purpose is in 2021 and beyond. 📚 Related reads and resources: Gartner: Slashed 2021 marketing budgets increase in-house ownership  Sales and marketing friction is hurting your bottom line; here's what you can do about it IMPACT+ course: Investing in incredible digital sales and marketing results On-demand IMPACT+ spotlight If you're in sales, you know how challenging prospecting can be. You're reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too often, however, your messages go unopened and unanswered. Until now, that is.  In this course, you'll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you. If you're not already a Pro member, enjoy your first 14 days of IMPACT+ Pro free to gain access to our entire on-demand events library. Weeklong nonsense Don't forget to dream big. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. Because I love you, during this 45-minute, free, on-demand session, you'll learn a 4-step secret content formula that will wow your ideal buyers and make content much easier to produce. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe