THE LATEST: Why 95% of marketing 'news' is a distraction, how to learn inbound in 2021, and why trust is the true currency of any business

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Why 95% of marketing 'news' is a distraction, how to learn inbound in 2021, and why trust is the true currency of any business ... this is THE LATEST!  🔥 Hot off the presses Why most marketing 'news' doesn't really matter to inbound marketers like you and me How to learn inbound marketing in 2021 Why trust is the true currency of any business by Marcus Sheridan (and IMPACT exclusive) 🗑️"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics." If this sounds familiar, this IMPACT+ Pro course from Carina Duffy is for you. If you want your ideal customers to trust you as the #1 resource in your industry, then we all need to agree on something: "It's complicated" is acceptable as a Facebook relationship status. "It's complicated" is most definitely not acceptable, however, as a reason to avoid addressing specific questions that your prospects have, just because they make you uncomfortable. (Gasp! What if your potential buyers find out your products or services actually cost ... money?!)  Don't treat your inbound marketing content like the Thanksgiving table, where you should stick to safe subjects so Aunt Diane doesn't launch into a second encore of her 30-minute diatribe on how the corruption of modern society can be traced back to Pluto being downgraded to a dwarf planet in 2006. Instead, you must accept that you can't be choosy about when you're going to be transparent in your content – being honest and open is a full-time job if you want to drive more sales with inbound. And now, here's THE LATEST... Why 95% of marketing 'news' is a distraction for inbound marketers (4-minute article) Over the past year as our news editor, I've edited more than 100 news articles and written 35+ of my own. My thesis here isn't that you should suddenly stop paying attention to what's happening in the digital marketing news landscape. My point rather is that you need to be more discerning about what you consider important. To learn more, get the inside scoop from yours truly about why most of the marketing news we consume is utterly useless. 📚 Related reads and resources: Apple Mail privacy news spooks email marketers, newsletter creators IMPACT+ course: Investing in your business website's user experience IMPACT+ course: On-page SEO and the user experience How to really learn inbound marketing in 2021 (6-minute read) Learning inbound marketing can be mind-numbingly tortuous, but it doesn't have to be. If you'd prefer to start a clear, simple path to learn about inbound marketing so you can better grow your business — no matter where you are in your inbound learning journey — you've come to the right place. And in this comprehensive resource from IMPACT Editor Kimberly Marshall, you'll discover all of the inbound marketing resources you need to start driving more traffic, leads, and sales. 📚 Related reads and resources: What happens when you don't have buy-in for inbound and content? How a lack of sales and leadership buy-in is killing marketing morale worldwide IMPACT+ course: Creating memorable, money-making content for beginners Why trust is the true currency of any business by Marcus Sheridan (5-minute read)  Trust is a foundational principle that transcends all industries and markets. Principles have no beginning and no end. If you were to ask someone if Facebook or Google are going to be fundamental parts of their business' success in 25 years, they will say they don't really know. However, if you ask someone if trust will be a fundamental part of their business' success, they will say, absolutely. Read more of Marcus Sheridan's exclusive piece for IMPACT on why trust is the only currency that really matters. 📚 Related reads and resources: In a thriving They Ask, You Answer company, what role does the CEO play? The rise of the introverted salesperson IMPACT+ course: Fundamentals of virtual selling with Marcus Sheridan Upcoming events The Indispensable Coach (August 10; online, everywhere) You deliver results for your clients, but are you indispensable? The answer is probably no. Spend one day to become your client's most indispensable asset and create a more profitable business. On-demand IMPACT+ spotlight After a ton of internal collaboration, meetings, and research, you've nailed your messaging strategy. Still, something isn't right. For some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. Often, the culprit for this is your website copy. Instead of bringing those customers to you, the well-intentioned words you've chosen are letting you down by scaring off, confusing, or otherwise repelling the people you're trying to reach. If website copywriting for your company is stumping you, this quick IMPACT+ lesson is for you. If you're not already a Pro member, enjoy your first 14 days of IMPACT+ Pro free to gain access to our entire on-demand events library. Weeklong nonsense Come to think of it, Nugget seemed a little too well-versed in my childhood traumas the last time I came back from Connecticut. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. I love this article.  IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe