We've all heard them before, the tales of seemingly "simple" website projects that turned into nightmares. But trust us ...

5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic) By John Becker, Thursday, October 14, 2021 8:40 AM We've all heard them before, the tales of seemingly "simple" website projects that turned into nightmares. But trust us — as an agency that has built websites for hundreds of organizations — these stories about project nightmares don't just come from clients. Agencies find themselves in nightmare scenarios as well. For a client, a website project nightmare usually results from projects going over budget, running long, and failing to launch on time. Then, after launch, a client might feel like they're left high and dry, managing a new site they don't have the expertise to handle. For an agency, a website project nightmare often results from last-minute changes to strategic direction, or the client not holding up its end of the bargain (by, for example, failing to write the necessary copy). The good news is that nightmares can be avoided for both parties if everyone goes into the project fully prepped for what's to come.  If you're a business about to embark on a website redesign or other major project, take the necessary steps to ensure you won't be wasting your time or budget on a project that doesn't deliver the results you're looking for.  When you keep these five steps in mind from the very start, you're more likely to end up with the website you need (while also staying on schedule and under budget). So, let's dive into the details: What the typical website redesign process entails. 5 steps you can take to be better prepared. Why your website is not a marketing strategy. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic) We've all heard them before, the tales of seemingly "simple" website projects that turned into nightmares. But trust us — as an agency that has built websites for hundreds of organizations — these stories about project nightmares don't just come from clients. Agencies find themselves in nightmare scenarios as well. For a client, a website project nightmare usually results from projects going over budget, running long, and failing to launch on time. Then, after launch, a client might feel like they're left high and dry, managing a new site they don't have the expertise to handle. For an agency, a website project nightmare often results from last-minute changes to strategic direction, or the client not holding up its end of the bargain (by, for example, failing to write the necessary copy). The good news is that nightmares can be avoided for both parties if everyone goes into the project fully prepped for what's to come.  If you're a business about to embark on a website redesign or other major project, take the necessary steps to ensure you won't be wasting your time or budget on a project that doesn't deliver the results you're looking for.  When you keep these five steps in mind from the very start, you're more likely to end up with the website you need (while also staying on schedule and under budget). So, let's dive into the details: What the typical website redesign process entails. 5 steps you can take to be better prepared. Why your website is not a marketing strategy. Keep Reading  ⟶ Free Inbound Marketing Assessment How does your inbound marketing measure up? Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales. Takes less than 5 minutes to complete!   Get started  ⟶ Free Download: The Ultimate Inbound Marketing Strategy Playbook This playbook is an essential handbook for anyone doing inbound marketing for the first time, or those who have had an inbound strategy in place for a while, but aren't seeing the results they were hoping for.    Download now  ⟶ Free Inbound Marketing Courses Looking for a one-stop shop for all things inbound marketing? Here's a list of free courses that will teach you the exact tactics we implement with our clients and lead to incredible results.   Learn more  ⟶ Free Keynote: The Visual Sale This session will show you how to build a culture of video, ultimately leading to a dramatic improvement to your sales numbers, marketing strategy, and overall customer experience.   Watch now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences