For companies looking to ramp up their inbound marketing efforts, it's common to hire a marketing agency thinking it's ...

Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business By Kimberly Marshall, Tuesday, October 26, 2021 7:30 AM For companies looking to ramp up their inbound marketing efforts, it's common to hire a marketing agency thinking it's the fastest way to get from point A (developing a marketing strategy) to point B (incredible financial success).  If you're like many of the business owners we talk to, you might feel like the content creation process requires too much time and financial resources to properly accomplish in-house. Many large and small businesses alike fall into this trap and allow third-party marketing agencies to take the reins on all aspects of the content marketing process: from developing and organizing the marketing strategy, to implementing those plans and reporting on the results.  While it might sound like outsourcing your content to an agency will get your business on the track to success much faster, this is typically not the case.  IMPACT used to be a do-it-all-for-you agency ourselves, so we get it! But we've learned a lot about what works and what doesn't when it comes to growing businesses with inbound since then.  In our experience, after working with hundreds of B2B and B2C businesses that are frustrated with lackluster content marketing results, we've realized that marketing agencies often play a large role in this disconnect.  In this article we explain: Problems most companies face when working with marketing agencies or marketing consultants. Benefits of using a marketing coach versus an agency. How to pick the right coach for your business. If you're going to generate the incredible traffic, leads, and sales you know inbound marketing can deliver (and it can), hiring a coach instead of an agency is something you should thoroughly consider. Here's what you need to know to make the best possible choice for your business. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business For companies looking to ramp up their inbound marketing efforts, it's common to hire a marketing agency thinking it's the fastest way to get from point A (developing a marketing strategy) to point B (incredible financial success).  If you're like many of the business owners we talk to, you might feel like the content creation process requires too much time and financial resources to properly accomplish in-house. Many large and small businesses alike fall into this trap and allow third-party marketing agencies to take the reins on all aspects of the content marketing process: from developing and organizing the marketing strategy, to implementing those plans and reporting on the results.  While it might sound like outsourcing your content to an agency will get your business on the track to success much faster, this is typically not the case.  IMPACT used to be a do-it-all-for-you agency ourselves, so we get it! But we've learned a lot about what works and what doesn't when it comes to growing businesses with inbound since then.  In our experience, after working with hundreds of B2B and B2C businesses that are frustrated with lackluster content marketing results, we've realized that marketing agencies often play a large role in this disconnect.  In this article we explain: Problems most companies face when working with marketing agencies or marketing consultants. Benefits of using a marketing coach versus an agency. How to pick the right coach for your business. If you're going to generate the incredible traffic, leads, and sales you know inbound marketing can deliver (and it can), hiring a coach instead of an agency is something you should thoroughly consider. Here's what you need to know to make the best possible choice for your business. Keep Reading  ⟶ How Can the StoryBrand Framework Be Used for Inbound Marketing? StoryBrand is a marketing framework developed by Donald Miller, a bestselling author, public speaker, and CEO. It is a powerful new way to create content that converts. See how you can use it to better market your business online.     Read more  ⟶ If Inbound Marketing Seems Too Expensive, It Might Be Time to Reevaluate Your Budget Inbound marketing is an investment and an invaluable one. It's an investment in a profit center that lives on your website and serves your business better than any money you've been spending on marketing elsewhere. Inbound marketing is not another budgetary expense. Rather, it is funding the future of sales and revenue at your business.    Read more  ⟶ Free Course: How to Implement a Live Chat Strategy Being able to answer your website visitor questions in real-time is powerful! Whether you're implementing live chat for the first time or looking to expand your live chat strategy, the free course will guide you through how live chat strategy can help your website visitors at every step of their buyer's journey.    Watch it for free  ⟶ New Course: How To Create Amazing Case Study Videos Creating case study videos is a great way to integrate multiple marketing strategies into one cohesive campaign, but it can be overwhelming to make happen successfully. In this brand-new course, Alex Winter will detail everything you need to know to confidently say "lights, camera, action!" on your next case study.    Watch it now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences