For far too long, marketing has been seen as a business expense. When times get tough and budgets shrink, marketers are ...

Schedule a call with an advisor → Join IMPACT+ for free → Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video) For far too long, marketing has been seen as a business expense. When times get tough and budgets shrink, marketers are generally the first ones to be let go. When business is booming and it's time to grow, businesses often seek to hire sales teams first.  All of this is exacerbated by one huge problem: It can be hard to accurately measure the ROI of your marketing efforts. If the results are hard to measure, the value is easier to dismiss.  Viewing marketing as an expense that can be cut is a short-sighted approach, and it can lead a business into dangerous territory.  Instead, you need to commit to investing in marketing every month, when your business is booming and when your phone goes silent.  Marketing is what ensures the future success of your business. If you're not continually investing in marketing, you may be sowing your own collapse — not in the short term, but sooner than you'd think. Keep Reading  ⟶ Free Course: They Ask, You Answer Fundamentals You're investing in inbound marketing, but aren't seeing the results you expected. You're writing content, but your traffic, leads, and sales growth has been slow or non-existent. You're not alone. Inbound marketing works, but the fact is, too many people are doing it wrong.   Watch now  ⟶ Hire Freelance Writers with Caution (Read this First) Outsourcing the writing of your content and blog articles seems like a no-brainer, right? Think again. We've seen this story play out many times before, and in more cases than not, freelance writers fail to deliver content that moves the needle in the slightest.   Read more  ⟶ Best Virtual Selling Tips, Tactics, Strategies and Tools (Updated in 2021) In the last year, and especially during the onset of COVID-19, when most sales teams were forced to focus more on virtual selling, we've helped hundreds of companies implement virtual sales techniques that drastically improved closing rates, reduced the time sales reps had to spend with prospects, and boosted the overall number of new deals closed.   Read more  ⟶ Free Course: Elements of a Great They Ask, You Answer Website Learn how to transform your website into a true buying tool for your prospects and customers. By looking at the ways that digital consumers have changed, we'll pull out some basic principles that you can apply to your website to rank better in search, convert more visitors and drive more sales.   Watch now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences