One of the most frequent complaints I hear about content marketing is how much time it takes to see results. You write ...

What is Assignment Selling? (Using Content to Close Deals Faster) By Kevin Phillips, Tuesday, November 2, 2021 7:31 AM One of the most frequent complaints I hear about content marketing is how much time it takes to see results. You write an amazing blog, hit publish, and often have to wait several weeks (or even months) before it ranks high in search. In fact, one of my own pieces of content, What is Content Marketing, took just shy of a year to crack the first page of Google and is just now starting to bring in organic traffic. For businesses looking for quick ROI from their content, it can be a bit discouraging, leaving many wondering if the time it takes to see results is worth the effort. However, even though that particular piece of content took nearly 11 months to reach the first page, by then, it had already accrued hundreds of views and helped influence revenue for our company. A fundamental misconception about content marketing is that it's only good for two things: bringing in organic traffic and bringing in social media traffic. While organic traffic works well in the long run, social media traffic is helpful in the short term. One takes a long time to catch on, and the other flares up and burns out in the blink of a day. But there's another, much better, option for your content that can be used from the day it's published and for as long as the content remains relevant: have your salespeople send relevant, helpful content to prospects ahead of sales calls to educate buyers on their most pressing questions before they even ask them. We call this assignment selling. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → What is Assignment Selling? (Using Content to Close Deals Faster) One of the most frequent complaints I hear about content marketing is how much time it takes to see results. You write an amazing blog, hit publish, and often have to wait several weeks (or even months) before it ranks high in search. In fact, one of my own pieces of content, What is Content Marketing, took just shy of a year to crack the first page of Google and is just now starting to bring in organic traffic. For businesses looking for quick ROI from their content, it can be a bit discouraging, leaving many wondering if the time it takes to see results is worth the effort. However, even though that particular piece of content took nearly 11 months to reach the first page, by then, it had already accrued hundreds of views and helped influence revenue for our company. A fundamental misconception about content marketing is that it's only good for two things: bringing in organic traffic and bringing in social media traffic. While organic traffic works well in the long run, social media traffic is helpful in the short term. One takes a long time to catch on, and the other flares up and burns out in the blink of a day. But there's another, much better, option for your content that can be used from the day it's published and for as long as the content remains relevant: have your salespeople send relevant, helpful content to prospects ahead of sales calls to educate buyers on their most pressing questions before they even ask them. We call this assignment selling. Keep Reading  ⟶ How to Organize Content on Your Website An easily navigable website can make or break your business. Be sure your prospects find what they need with these simple tips.    Read more  ⟶ Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video) Putting time and money toward marketing represents a commitment to your future prosperity. Don't pull back just because your phone's been ringing off the hook.    Read more  ⟶ New Course: HubSpotter's Guide to Cleaning Up A Messy HubSpot Portal HubSpot is one of the most powerful marketing, sales, and service automation platforms on the market today, but without regular maintenance, proper organization, and structure from the outset, your portal can quickly devolve into a mess that does more harm than good.   Watch it now  ⟶ Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs A steady stream of content is critical to They Ask, You Answer success. These steps will lead you through the process, from brainstorm to publication and promotion.   Read more  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences