I know many of you may be questioning the value of a digital marketing consultant. You think, "I've been doing it for ...

What is the Value of a Digital Marketing Consultant? By Chris Marr, Thursday, November 4, 2021 7:32 AM I know many of you may be questioning the value of a digital marketing consultant. You think, "I've been doing it for years; I don't need one." I've been in these shoes before. You see, in the summer of 1996, when I was 15 years old, I got into a little bit of trouble, and my parents grounded me for the whole summer. That's when I first picked up my stepdad's guitar and taught myself how to play. I've been playing for over 20 years now, been in various bands, played a bunch of gigs all over the UK, and recorded and released a number of EPs. But for the past five years or so, I've hit a wall. As with most things in my life, I need to feel like I'm making progress to feel happy, and I wasn't really growing as a guitarist. I've been playing the same riffs and the same songs, and I actually considered selling all my gear. It wasn't until the COVID-19 pandemic that I got so fed up that I decided that it was time to do something about it. So I created what James Clear in Atomic Habits calls a "commitment device." This is an action where you make a choice in the present that controls your actions in the future. In this case, I booked and paid in advance for a month of guitar lessons with a new teacher. When I sat down with my teacher for my first lesson, I had a pretty good idea of why I was there — I want to become a better technical lead guitarist. I imagined that this would mean learning guitar solos from some of my favorite artists, but after a month of lessons, I hadn't learned a single new lick. It turns out, I was missing a lot of basic foundations in both theory and technique, (which is the trouble with being self-taught). I was holding my plectrum incorrectly and my playing hand wasn't doing the right thing. I couldn't play well to a metronome, and I didn't know the major scales intimately. My new teacher diagnosed these foundational gaps in our first lesson, and for the first month, this was all we worked on. It was uncomfortable at first. I felt vulnerable, as I thought I was pretty good, however, it was my teacher's job to point out what I was doing wrong. That's exactly what I was paying him for. It's the same with digital marketing consultants. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → What is the Value of a Digital Marketing Consultant? By Chris Marr I know many of you may be questioning the value of a digital marketing consultant. You think, "I've been doing it for years; I don't need one." I've been in these shoes before. You see, in the summer of 1996, when I was 15 years old, I got into a little bit of trouble, and my parents grounded me for the whole summer. That's when I first picked up my stepdad's guitar and taught myself how to play. I've been playing for over 20 years now, been in various bands, played a bunch of gigs all over the UK, and recorded and released a number of EPs. But for the past five years or so, I've hit a wall. As with most things in my life, I need to feel like I'm making progress to feel happy, and I wasn't really growing as a guitarist. I've been playing the same riffs and the same songs, and I actually considered selling all my gear. It wasn't until the COVID-19 pandemic that I got so fed up that I decided that it was time to do something about it. So I created what James Clear in Atomic Habits calls a "commitment device." This is an action where you make a choice in the present that controls your actions in the future. In this case, I booked and paid in advance for a month of guitar lessons with a new teacher. When I sat down with my teacher for my first lesson, I had a pretty good idea of why I was there — I want to become a better technical lead guitarist. I imagined that this would mean learning guitar solos from some of my favorite artists, but after a month of lessons, I hadn't learned a single new lick. It turns out, I was missing a lot of basic foundations in both theory and technique, (which is the trouble with being self-taught). I was holding my plectrum incorrectly and my playing hand wasn't doing the right thing. I couldn't play well to a metronome, and I didn't know the major scales intimately. My new teacher diagnosed these foundational gaps in our first lesson, and for the first month, this was all we worked on. It was uncomfortable at first. I felt vulnerable, as I thought I was pretty good, however, it was my teacher's job to point out what I was doing wrong. That's exactly what I was paying him for. It's the same with digital marketing consultants. 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