Something magic happens when businesses find and hire the right content marketing team. When the team is finally in ...

Who Should Be On Your Content Marketing Team? 5 Critical Positions By Kevin Phillips, Tuesday, November 23, 2021 7:58 AM Something magic happens when businesses find and hire the right content marketing team. When the team is finally in place, and the content creation process is figured out and chugging along, that's when the traffic, leads, and sales begin to really take off. Putting these teams together, however, isn't always as straightforward as it might seem. It's important to have the right people in the right roles from the start — at least if you're going to see the type of results you're looking for. Many of the business owners or team leaders we speak to aren't confident about which content marketing roles they really need to hire in-house, which they can hold off on, and what skill sets should be paired with each. But, over the years, we've worked with hundreds of companies to grow their businesses using the They Ask, You Answer approach to inbound — and we've helped our clients put together some incredible content marketing teams that have generated big results. We've seen these content marketing team structures work for our clients, who have grown to generate millions in revenue, and we've also seen these content marketing roles work for our own growth here at IMPACT. So, whether you're ramping up your content marketing efforts in general or implementing They Ask, You Answer for your business, a strong content marketing team couldn't be more important to your success. In this article, we address what you need to put together the best content marketing team possible, including: Why you need an in-house content marketing team. The ideal content marketing team structure. The one step you must take before hiring anyone for your content marketing team. Ready to finally succeed with content marketing by hiring perfect-fit candidates for the exact roles you need, and avoid hiring those you don't? Here's what to know. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Who Should Be On Your Content Marketing Team? 5 Critical Positions By Kevin Phillips Something magic happens when businesses find and hire the right content marketing team. When the team is finally in place, and the content creation process is figured out and chugging along, that's when the traffic, leads, and sales begin to really take off. Putting these teams together, however, isn't always as straightforward as it might seem. It's important to have the right people in the right roles from the start — at least if you're going to see the type of results you're looking for. Many of the business owners or team leaders we speak to aren't confident about which content marketing roles they really need to hire in-house, which they can hold off on, and what skill sets should be paired with each. But, over the years, we've worked with hundreds of companies to grow their businesses using the They Ask, You Answer approach to inbound — and we've helped our clients put together some incredible content marketing teams that have generated big results. We've seen these content marketing team structures work for our clients, who have grown to generate millions in revenue, and we've also seen these content marketing roles work for our own growth here at IMPACT. So, whether you're ramping up your content marketing efforts in general or implementing They Ask, You Answer for your business, a strong content marketing team couldn't be more important to your success. In this article, we address what you need to put together the best content marketing team possible, including: Why you need an in-house content marketing team. The ideal content marketing team structure. The one step you must take before hiring anyone for your content marketing team. Ready to finally succeed with content marketing by hiring perfect-fit candidates for the exact roles you need, and avoid hiring those you don't? Here's what to know. Keep Reading  ⟶ Why Trust Is the True Currency for Any Business Business trends come and go, but companies that want to succeed now and into the future will always need to build trust. Here's why.   Read more  ⟶ Free Keynote: The Most Costly Lies We Tell Ourselves About Our Business Websites Learn the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you're in.   Watch now  ⟶ Free Course: Video Sales and Marketing Strategy Video can be intimidating. 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