4 Common Misconceptions About They Ask, You Answer

By Will Schultz, Thursday, December 9, 2021 8:00 AM

most-common-misconceptions-about-they-ask-you-answer

I don't mean to sound melodramatic, but if you've had that "Aha" moment after reading They Ask, You Answer, and you're extremely excited to start the program, this article may feel like a bit of a buzzkill. You won't regret reading it, however, as it will certainly save you lots of time, tons of money, and one very, very large headache.

You see, I've had the pleasure of talking to hundreds of business leaders who have read the book or attended our conferences, and they all tell me how much they believe in the philosophy of They Ask, You Answer and feel ready to dive in. They all start out excited to implement the framework and grow their business, but there are some common misconceptions that, when allowed to take hold at an organization, can get in the way of They Ask, You Answer success.

But what the heck does it even mean to do They Ask, You Answer? And how can you stop yourself from falling into the trap of believing fallacies about the framework that can throw you off track?

In this article, we're sharing with you what we've learned from company leaders who set off on their They Ask, You Answer journey with these misconceptions in mind and eventually failed.

The four common misconceptions we'll cover include:

They Ask, You Answer is just a set of tactics.
They Ask, You Answer is a marketing initiative.
You already have the right people in the right seats.
There's an end to They Ask, You Answer.

Then we're going to explain how a different mindset can help you succeed. This way, when you start your They Ask, You Answer journey, you can be more aligned with the mindset of our clients who are not just succeeding with the program, but thriving.

After reading each misconception, ask yourself: "Knowing this, how will I execute They Ask, You Answer differently than how I thought I would?"

Ready to learn more about these mistaken beliefs so you can succeed with They Ask, You Answer?

Here's what to know.

Schedule a call with an advisor → Join IMPACT+ for free →

4 Common Misconceptions About They Ask, You Answer

By Will Schultz

But what the heck does it even mean to do They Ask, You Answer? And how can you stop yourself from falling into the trap of believing fallacies about the framework that can throw you off track?

In this article, we're sharing with you what we've learned from company leaders who set off on their They Ask, You Answer journey with these misconceptions in mind and eventually failed.

The four common misconceptions we'll cover include:

They Ask, You Answer is just a set of tactics.
They Ask, You Answer is a marketing initiative.
You already have the right people in the right seats.
There's an end to They Ask, You Answer.

After reading each misconception, ask yourself: "Knowing this, how will I execute They Ask, You Answer differently than how I thought I would?"

Ready to learn more about these mistaken beliefs so you can succeed with They Ask, You Answer?

Here's what to know.

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