If you're reading this article, then I'm going to assume a couple of things: You're generally familiar with the ...

Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing By Will Schultz, Tuesday, December 7, 2021 7:58 AM If you're reading this article, then I'm going to assume a couple of things: You're generally familiar with the philosophy of They Ask, You Answer. Maybe you've read the book, watched the free introductory course on IMPACT+, or a coworker talked your ear off and told you all about it. You've been around the block when it comes to new business strategies. You're skeptical about new ideas. Heck, you might even be cynical. And now the question you're asking is "What's the catch with They Ask, You Answer?" I've helped numerous companies through their own adoption of They Ask, You Answer. And although there's not one specific "catch" lurking behind a corner, ready to leap out and scream "Gotcha!," there are roadblocks that companies tend to smash their heads into unexpectedly. In this article, I'm going to break down the brutally honest pros and cons that I've seen companies experience while going through the culture change that They Ask, You Answer promises. We will cover the: Cons of They Ask, You Answer. Pros of They Ask, You Answer for your buyers. Pros of They Ask, You Answer for your business. This way, you will have an understanding of the things that might go wrong so you can avoid them. You will also learn the benefits of They Ask, You Answer, so you can keep the motivation high while implementing the framework. Ready to understand what you're really in for when your business chooses to "do" They Ask, You Answer? Here's what to know. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing By Will Schultz If you're reading this article, then I'm going to assume a couple of things: You're generally familiar with the philosophy of They Ask, You Answer. Maybe you've read the book, watched the free introductory course on IMPACT+, or a coworker talked your ear off and told you all about it. You've been around the block when it comes to new business strategies. You're skeptical about new ideas. Heck, you might even be cynical. And now the question you're asking is "What's the catch with They Ask, You Answer?" I've helped numerous companies through their own adoption of They Ask, You Answer. And although there's not one specific "catch" lurking behind a corner, ready to leap out and scream "Gotcha!," there are roadblocks that companies tend to smash their heads into unexpectedly. In this article, I'm going to break down the brutally honest pros and cons that I've seen companies experience while going through the culture change that They Ask, You Answer promises. We will cover the: Cons of They Ask, You Answer. Pros of They Ask, You Answer for your buyers. Pros of They Ask, You Answer for your business. This way, you will have an understanding of the things that might go wrong so you can avoid them. You will also learn the benefits of They Ask, You Answer, so you can keep the motivation high while implementing the framework. Ready to understand what you're really in for when your business chooses to "do" They Ask, You Answer? Here's what to know. Keep Reading  ⟶ 'The Big 5' Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video) To win over your ideal buyers in the digital age, you must become the No. 1 trusted resource in your space. The Big 5 blog topics will help you get there.    Read more  ⟶ Free Lesson: 19 Conversion and Content Offers that Generate Leads By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers.   Watch now  ⟶ On-Demand Session: Introduction to Perfecting the Video Sales Call In this session, discover the 12 fundamental best practices of effectively leading a video sales call so you can close more deals.   Watch now  ⟶ How Do I Know When I'm Ready for They Ask, You Answer? Understand the six fundamental beliefs that characterize a company that is ready to grow with They Ask, You Answer.   Read more  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences