If you're about to transform your organization into a They Ask, You Answer business, you've probably been ready for a ...

Building A Team For They Ask, You Answer Success By John Becker, Monday, December 6, 2021 7:30 AM If you're about to transform your organization into a They Ask, You Answer business, you've probably been ready for a change for some time. Maybe you've grown frustrated by marketing that hasn't brought in a return on investment. Maybe you've bought HubSpot but haven't seen it deliver much value. Or maybe you saw Marcus Sheridan speak and had a "lightbulb" moment. You knew that They Ask, You Answer was the future for your business. You understand that developing a trove of trust-building content is vital to bringing in the right leads for your business. And now you're ready to get started — and eager to begin. But before you get going, heed this piece of advice: Plan carefully and don't rush through those critical early steps. In most cases, They Ask, You Answer is not something you can do on your own. You're going to need to grow your team, and the importance of getting the right people on board cannot be overstated. At IMPACT, we've helped many of our clients put together some successful They Ask, You Answer teams that have generated big results. And if there's one thing we cannot stress enough, it's this: You don't want to get these hires wrong. So, who do you need on your team? To start, each They Ask, You Answer company needs a content manager. That's a non-negotiable. If you're really small, you might get away with deputizing someone internally to take this on, but only if you take other things off their plate. All told, important They Ask, You Answer roles include (in order of importance): Content manager Videographer HubSpot specialist Website specialist (design/development expert) SEO expert Now, keep in mind that not every organization will need everyone on this list. Your situation is unique, and who you hire will be based on budget, company size, and other factors. The roles I just listed are more or less in order of importance, with content manager falling in the "must-have" category and the website specialist and SEO expert falling into the "nice to have" or "maybe someday" categories. Again, it all depends on your individual needs. Below, I'll dive into what each of these roles is and how it helps you be successful with They Ask, You Answer. Use the information included in this article to see if you need to fill a particular role. You'll find: Job overviews for core They Ask, You Answer employees Hiring resources Salary expectations and other helpful information If you're ready to go all-in on They Ask, You Answer, read on! Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Building A Team For They Ask, You Answer Success By John Becker If you're about to transform your organization into a They Ask, You Answer business, you've probably been ready for a change for some time. Maybe you've grown frustrated by marketing that hasn't brought in a return on investment. Maybe you've bought HubSpot but haven't seen it deliver much value. Or maybe you saw Marcus Sheridan speak and had a "lightbulb" moment. You knew that They Ask, You Answer was the future for your business. You understand that developing a trove of trust-building content is vital to bringing in the right leads for your business. And now you're ready to get started — and eager to begin. But before you get going, heed this piece of advice: Plan carefully and don't rush through those critical early steps. In most cases, They Ask, You Answer is not something you can do on your own. You're going to need to grow your team, and the importance of getting the right people on board cannot be overstated. At IMPACT, we've helped many of our clients put together some successful They Ask, You Answer teams that have generated big results. And if there's one thing we cannot stress enough, it's this: You don't want to get these hires wrong. So, who do you need on your team? To start, each They Ask, You Answer company needs a content manager. That's a non-negotiable. If you're really small, you might get away with deputizing someone internally to take this on, but only if you take other things off their plate. All told, important They Ask, You Answer roles include (in order of importance): Content manager Videographer HubSpot specialist Website specialist (design/development expert) SEO expert Now, keep in mind that not every organization will need everyone on this list. Your situation is unique, and who you hire will be based on budget, company size, and other factors. The roles I just listed are more or less in order of importance, with content manager falling in the "must-have" category and the website specialist and SEO expert falling into the "nice to have" or "maybe someday" categories. Again, it all depends on your individual needs. Below, I'll dive into what each of these roles is and how it helps you be successful with They Ask, You Answer. Use the information included in this article to see if you need to fill a particular role. You'll find: Job overviews for core They Ask, You Answer employees Hiring resources Salary expectations and other helpful information If you're ready to go all-in on They Ask, You Answer, read on! Keep Reading  ⟶ 'The Big 5' Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video) To win over your ideal buyers in the digital age, you must become the No. 1 trusted resource in your space. The Big 5 blog topics will help you get there.    Read more  ⟶ Free Lesson: 19 Conversion and Content Offers that Generate Leads By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers.   Watch now  ⟶ On-Demand Session: Introduction to Perfecting the Video Sales Call In this session, discover the 12 fundamental best practices of effectively leading a video sales call so you can close more deals.   Watch now  ⟶ How Do I Know When I'm Ready for They Ask, You Answer? Understand the six fundamental beliefs that characterize a company that is ready to grow with They Ask, You Answer.   Read more  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences