Is a Content Manager Salary Really Worth the Investment?

By Marc Amigone, Monday, December 20, 2021 7:58 AM

Is Hiring a Content Manager Worth the Cost (Really)?

If you've read They Ask, You Answer, you know how critical content marketing is to your success.

Creating articles around your customer's most urgent questions, including The Big 5, is the center of your strategy, but like any strategy truly worth your time, it's not easy.

Producing They Ask, You Answer content is a long-term commitment to writing and publishing articles to your website on a consistent basis, interviewing your subject matter experts to extract their knowledge, and working closely with sales to pick their brains and get finished pieces into their hands to close deals.

It requires time and focus to do correctly and see results.

If your team is like most we work with, your marketers are perpetually bogged down with a to-do list that can be longer than the Nile River. That means content is almost always pushed to the bottom of the list of priorities.

That's why Marcus Sheridan makes the case for having a full-time member of your staff 100% dedicated to publishing two or three pieces of content on your company blog each week — most commonly referred to as a content manager.

Your content manager might not be writing every piece, but it's their job to coordinate the content marketing effort, whether that means managing the editorial calendar and assigning content ideas to different team members, editing their work, or interviewing subject matter experts.

But now comes an even more important question: Is this ownership worth the annual cost of a content manager?

Like a lot of questions that get asked in this world, the answer starts with "It depends."

In this article, we'll cover:

Comparing the average content manager salary versus the cost of customer acquisition
Content marketing versus other marketing mediums
Other ways to create content

Let's dive in.

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