What Is a Revenue Team? (Definition + Video)

By Liz Moorehead, Thursday, December 16, 2021 7:54 AM

what-is-a-revenue-team-sales-marketing-alignment

For businesses spearheading an inbound marketing initiative, falling short of your sales and traffic goals month after month can be discouraging, to say the least. You're churning out content, performing keyword research, and checking all the boxes, but something still feels off, and you can't quite put your finger on what it is.

In helping hundreds of businesses succeed with inbound, we've discovered that there is one move you must make if you want to turn the tide: you need to align your sales and marketing departments.

You see, when you look at the numbers, the case for fostering sales and marketing alignment within a company speaks for itself. Looking at some data that IMPACT Lead Digital Sales and Marketing Coach Chris Marr shared with me, organizations that align sales and marketing increase sales by 67%, increase revenue by 209%, and have 36% higher customer retention rates.

Furthermore, the best way to align marketing and sales is to establish a revenue team.

But what the heck is a revenue team?

Well, I've got good news for you. By the end of this article, you'll not only know what exactly a revenue team is, you'll be kicking yourself for not having set one up at your company yesterday.

Together we're going to unpack the following:

What is a revenue team?
Why do you need a revenue team?
Who should be on your revenue team?
How does a revenue team work?

Once you understand the answers to these questions, you'll be armed with the exact knowledge you need to bring your sales and marketing teams together with astounding results.

However, there's a big, hairy problem with most cases folks make for going after sales and marketing alignment within a company, which we're going to cover first.

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What Is a Revenue Team? (Definition + Video)

By Liz Moorehead

In helping hundreds of businesses succeed with inbound, we've discovered that there is one move you must make if you want to turn the tide: you need to align your sales and marketing departments.

Furthermore, the best way to align marketing and sales is to establish a revenue team.

But what the heck is a revenue team?

Well, I've got good news for you. By the end of this article, you'll not only know what exactly a revenue team is, you'll be kicking yourself for not having set one up at your company yesterday.

Together we're going to unpack the following:

What is a revenue team?
Why do you need a revenue team?
Who should be on your revenue team?
How does a revenue team work?

Once you understand the answers to these questions, you'll be armed with the exact knowledge you need to bring your sales and marketing teams together with astounding results.

However, there's a big, hairy problem with most cases folks make for going after sales and marketing alignment within a company, which we're going to cover first.

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