When I was 10, I built my first website. It was a single page dedicated to the anime series Sailor Moon and, to use a ...

What Does a Great Inbound Marketing Website Look Like in 2022? By Ramona Sukhraj, Monday, January 10, 2022 7:44 AM When I was 10, I built my first website. It was a single page dedicated to the anime series Sailor Moon and, to use a phrase from that era, it was "the bomb." It had everything you'd expect from a glorious web presence of the late 1990s and early 2000s. It was built on the pioneering, but now defunct Geocities. There were animated looping GIFs I saved from other websites, large slow-loading images, and background music that auto-played at every refresh. Then, we can't forget the unreliable "site visitors" count, and, of course, the same static, generic information about the series you could find on hundreds of other fan sites. Today, it's laughable. But, if we're being honest here, it was pretty on-par with most websites online at the time. Fast forward 20-odd years and, thankfully, the web space has dramatically changed, and not just because websites now live in our pockets rather than just on chunky desktop computers in our living rooms. Who we are as consumers has changed as well, and marketers need to take notice, especially when it comes to their inbound marketing web design, but it's natural to be confused. There are so many different content and design practices to consider and evaluate. What do users actually want to see? What content do they want to read? What features will help you convert more leads? What design can help you close more sales? Answering these questions and launching successful inbound websites is something that we've helped hundreds of companies with in the last decade, and I personally have participated my hand in strategizing. So, in this article, I will: Summarize how websites and user behavior have changed in the past decade Share 9 features of a great inbound marketing website design Showcase examples of these features in action Read more »     Schedule a call with an advisor → Join IMPACT+ for free → What Does a Great Inbound Marketing Website Look Like in 2022? By Ramona Sukhraj When I was 10, I built my first website. It was a single page dedicated to the anime series Sailor Moon and, to use a phrase from that era, it was "the bomb." It had everything you'd expect from a glorious web presence of the late 1990s and early 2000s. It was built on the pioneering, but now defunct Geocities. There were animated looping GIFs I saved from other websites, large slow-loading images, and background music that auto-played at every refresh. Then, we can't forget the unreliable "site visitors" count, and, of course, the same static, generic information about the series you could find on hundreds of other fan sites. Today, it's laughable. But, if we're being honest here, it was pretty on-par with most websites online at the time. Fast forward 20-odd years and, thankfully, the web space has dramatically changed, and not just because websites now live in our pockets rather than just on chunky desktop computers in our living rooms. Who we are as consumers has changed as well, and marketers need to take notice, especially when it comes to their inbound marketing web design, but it's natural to be confused. There are so many different content and design practices to consider and evaluate. What do users actually want to see? What content do they want to read? What features will help you convert more leads? What design can help you close more sales? Answering these questions and launching successful inbound websites is something that we've helped hundreds of companies with in the last decade, and I personally have participated my hand in strategizing. 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