When you're investing in content marketing, understanding content manager duties is likely top of mind. You know ...

9 Essential Content Manager Duties You Need To Hire For By Ramona Sukhraj, Monday, February 21, 2022 7:38 AM When you're investing in content marketing, understanding content manager duties is likely top of mind. You know content is essential to driving website traffic and achieving your goals. You've heard all about the benefits of insourcing your content marketing versus outsourcing, and you understand the importance of hiring a content manager to accomplish this. But what exactly can and should you expect them to do? Content marketing is no small feat, and it involves a lot of moving pieces. You're hiring someone to own it, as you should, but what does that responsibility entail? What does a content manager job description look like? These may be questions many of you or your decision-makers are asking, especially if you have no content experience yourself. Here at IMPACT, we've seen the incredible results an in-house content team can have when bringing a content strategy to fruition. But none of those results would have been possible if there wasn't a single, central, dedicated person to organize, standardize, and prioritize all your content strategy. As you might have guessed, this person is what we and They Ask, You Answer call a content manager. The content manager job is the most key position in ensuring your content strategy is successful. And as such, there's a number of tasks they'll be responsible for. Over the years, IMPACT has hired several brilliant content managers of its own, as well as helped hundreds of companies find the right matches for them, so we've learned a thing or two about what it takes to be successful. That said, in this article, we will discuss the nine essential content marketing duties you need to hire for and include in your job description: Working closely with sales, leadership, and subject matter experts Planning your editorial calendar Writing and editing blog articles Optimizing your content for search Creating premium content Promoting your content Repurposing content Refreshing your existing content Obsessing over metrics Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 9 Essential Content Manager Duties You Need To Hire For By Ramona Sukhraj When you're investing in content marketing, understanding content manager duties is likely top of mind. You know content is essential to driving website traffic and achieving your goals. You've heard all about the benefits of insourcing your content marketing versus outsourcing, and you understand the importance of hiring a content manager to accomplish this. But what exactly can and should you expect them to do? Content marketing is no small feat, and it involves a lot of moving pieces. You're hiring someone to own it, as you should, but what does that responsibility entail? What does a content manager job description look like? These may be questions many of you or your decision-makers are asking, especially if you have no content experience yourself. Here at IMPACT, we've seen the incredible results an in-house content team can have when bringing a content strategy to fruition. But none of those results would have been possible if there wasn't a single, central, dedicated person to organize, standardize, and prioritize all your content strategy. As you might have guessed, this person is what we and They Ask, You Answer call a content manager. The content manager job is the most key position in ensuring your content strategy is successful. And as such, there's a number of tasks they'll be responsible for. Over the years, IMPACT has hired several brilliant content managers of its own, as well as helped hundreds of companies find the right matches for them, so we've learned a thing or two about what it takes to be successful. That said, in this article, we will discuss the nine essential content marketing duties you need to hire for and include in your job description: Working closely with sales, leadership, and subject matter experts Planning your editorial calendar Writing and editing blog articles Optimizing your content for search Creating premium content Promoting your content Repurposing content Refreshing your existing content Obsessing over metrics Keep Reading  ⟶ Sales vs Marketing in 2022: What's The Difference? 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