I have a nagging childhood habit I never grew out of — asking "why?" Whether it's understanding the behaviors of the ...

Content Marketing Benefits: What You're Missing Out On In 2022 By Ramona Sukhraj, Thursday, February 3, 2022 8:02 AM I have a nagging childhood habit I never grew out of — asking "why?" Whether it's understanding the behaviors of the Asian elephant or the thought process that went into a questionable birthday gift, I always need to know the why behind things. But this is far from a bad thing. Asking why is invaluable in making business decisions, especially when it comes to long-term commitments and strategies like content marketing, inbound, and They Ask, You Answer. With time, money, resources, and even pride on the line, your organization needs to know if an initiative is worth it. What will you get out of content marketing? Will it actually achieve what your organization needs to? These are all valid concerns and, well, I have dedicated the majority of my career — nearly a decade — to content marketing, and it's with good reason. Content marketing isn't just a buzzword, and it's also not for the faint of heart. It takes a lot of work to do well and time to see it to fruition, but there are immense benefits and advantages when you do. To help ease your mind, in this article, we'll take a deep dive into: Statistics that show the benefits of content marketing The 10 biggest content marketing benefits How to successfully execute on your content marketing strategy Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Content Marketing Benefits: What You're Missing Out On In 2022 By Ramona Sukhraj I have a nagging childhood habit I never grew out of — asking "why?" Whether it's understanding the behaviors of the Asian elephant or the thought process that went into a questionable birthday gift, I always need to know the why behind things. But this is far from a bad thing. Asking why is invaluable in making business decisions, especially when it comes to long-term commitments and strategies like content marketing, inbound, and They Ask, You Answer. With time, money, resources, and even pride on the line, your organization needs to know if an initiative is worth it. What will you get out of content marketing? Will it actually achieve what your organization needs to? These are all valid concerns and, well, I have dedicated the majority of my career — nearly a decade — to content marketing, and it's with good reason. Content marketing isn't just a buzzword, and it's also not for the faint of heart. It takes a lot of work to do well and time to see it to fruition, but there are immense benefits and advantages when you do. To help ease your mind, in this article, we'll take a deep dive into: Statistics that show the benefits of content marketing The 10 biggest content marketing benefits How to successfully execute on your content marketing strategy Keep Reading  ⟶ How to Master the Art of Using Content in the Sales Process Spend less time answering repeat questions and close more deals faster with assignment selling.   Read more  ⟶ Course: How to Optimize a Blog Post for SEO Follow this step-by-step process to fully understand what it takes for your written content to be found by the right audience.   Watch now  ⟶ How to Get Sales Reps to Use the HubSpot CRM Follow these steps to get your team excelling with HubSpot so your company can get the most from your investment.   Read more  ⟶ Free Guide: The Sales Manager's Guide to an Incredible Virtual Sales Process This free guidebook is designed to help sales managers and business leaders equip their team for success in the journey ahead, wherever the road leads.   Read now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences