How To Hire An Inbound Marketing Agency

By Brian Casey, Thursday, February 17, 2022 7:30 AM

There are literally thousands of agencies out there that promise to increase your traffic, leads, and sales with inbound marketing. The sheer volume of choices is terrifying.

Hiring an inbound agency is a lot like hiring a new employee. The wrong choice will cost you time, money, and frustration — and you will have put great effort into onboarding and forming a partnership without seeing any of the results.

If you've hired an inbound marketing agency before, you've probably also hired more than one.

The sad reality is that inbound agencies have high customer turnover due to a lack of results, poor communication, and lack of visibility. Ultimately, many businesses determine that inbound marketing is just not worth the money.

If you're once again considering an inbound marketing agency — or looking to hire one for the first time — you want to be sure you're getting it right.

The difference between two similar-looking agencies could cost you hundreds of thousands of dollars.

In one case, you invest heavily and see minimal results. After a year, you cut ties with the agency, frustrated that it cost so much and delivered so little.
In the other case, you see tremendous ROI, and every penny of your marketing budget comes back to you several times over in revenue.

But again, these options look similar from the outside. The two agencies might make similar promises in the sales process, boast similar credentials, and share similar case studies.

So, how can you choose wisely?

The inbound marketing world can be an intimidating place for the uninitiated. Use this as your guide.

Below, I'll cover the basics you need to evaluate agencies and make an informed decision about your needs, including:

Different types of inbound agencies.
The pros and cons of each, including what inbound services cost.
Questions you should ask any agency you're considering.
Red flags to watch out for so you pick the best agency.

Let's dive into the details.

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