I don't think many would disagree with this statement: Your website is an essential part of your business and a modern ...

Your 2022 Website Strategy Must Include These 6 Things By Mary Brown, Tuesday, February 15, 2022 7:56 AM I don't think many would disagree with this statement: Your website is an essential part of your business and a modern marketing strategy. A business website, when strategized, designed, and built effectively, can be what They Ask, You Answer calls your very "best salesman" — answering questions and collecting and nurturing leads while others are asleep, and never needing a vacation. But that's all the more reason the process of redesigning or building a new site can raise heart rates across your team. Where the heck should you start? There are so many moving parts (design, lead generation, content creation, just to name a few), it can be difficult to know where to begin or even how to begin planning out your website strategy. IMPACT has over a decade of experience building websites for our clients, while also helping them successfully establish their online presence. So, in this article, we help you distill down the first things you need to do in order to build or revamp the strategy of your site. We'll share the six most essential pieces that should be a part of your 2022 website strategy: Your website's primary goals An inventory of your content The story you plan to tell A plan for video and new content A plan for self-selection A technical setup and launch plan Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Your 2022 Website Strategy Must Include These 6 Things By Mary Brown I don't think many would disagree with this statement: Your website is an essential part of your business and a modern marketing strategy. A business website, when strategized, designed, and built effectively, can be what They Ask, You Answer calls your very "best salesman" — answering questions and collecting and nurturing leads while others are asleep, and never needing a vacation. But that's all the more reason the process of redesigning or building a new site can raise heart rates across your team. Where the heck should you start? There are so many moving parts (design, lead generation, content creation, just to name a few), it can be difficult to know where to begin or even how to begin planning out your website strategy. IMPACT has over a decade of experience building websites for our clients, while also helping them successfully establish their online presence. So, in this article, we help you distill down the first things you need to do in order to build or revamp the strategy of your site. We'll share the six most essential pieces that should be a part of your 2022 website strategy: Your website's primary goals An inventory of your content The story you plan to tell A plan for video and new content A plan for self-selection A technical setup and launch plan Keep Reading  ⟶ How to Make High-Quality Video For Sales, Even On A Budget You don't need a big budget to create effective videos for sales and marketing. Here are some handy tips to show you the way.   Read more  ⟶ Course: Fundamentals of Virtual Selling In this essential course for any modern sales team, Marcus Sheridan explains how to use virtual selling to shorten your sales cycle.   Watch now  ⟶ In-house Marketing vs Agency: What's Best For Your Business? With thousands of marketing agencies and options out there, here's how to find the ideal partner that will earn you the strongest ROI.   Read more  ⟶ Free Guide: The Essential Guide to Social Media for Business This guide will show you how to use social media to effectively build awareness, drive traffic, and generate leads for your business in 2022.   Read now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences