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Starting a Business Blog? Features and Best Practices for Success in 2022

By Ramona Sukhraj

My first introduction to blogging was reading content on LiveJournal and eBlogger in middle school.

At the time, a "business blog" wasn't even a thought. Blogs were territory reserved for niche interests like anime and knitting. But when I joined the content marketing industry almost a decade ago, the world had become a very different place.

Starting a business blog was one of the first to-dos when it came to developing a marketing strategy, and it still is today.

Having this space to share guidance, educate your audience on your product, service, or industry, and answer questions is as essential to getting found by your target audience as the Yellow Pages once were. And if you haven't adopted the practice yet, you may be at a serious disadvantage to your competitors.

It's never too late to get started, though. But where exactly do you begin? What does your blog need to look like? What do you need to write about?

In this article, I've put together everything you need to know to make up for lost time and start a business blog off on the right foot. In it, I'll share:

The biggest benefits of blogging for business
Powerful blogging statistics to understand the landscape
The features of a great business blog design
Best practices for writing blog posts and content marketing

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