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14 Sales Qualifying Questions for Finding Better-Fit Leads

By Michael Vavruska

When you're sorting through prospects and replying to their inquiries, wouldn't it be great if you could know early on if they were a good or bad fit for your organization?

If you were sure they were a good fit, you could feel comfortable moving them further down the sales pipeline, confident they would be worth your time and energy to pursue. On the other hand, if they were a bad fit, you could disqualify them to begin with and avoid wasting your time — and theirs!

There is a way to narrow in on these good- and bad-fit leads, and that's with sales-qualifying questions.

But what are these questions? And when should you ask them?

In this article, we're going to cover:

What sales qualification is and why it's an important part of the sales process.
Which sales-qualifying questions will help you sort good- and bad-fit prospects.

This way, after asking a few pointed, strategic questions, you can be sure the leads you're pursuing are worth your time and have a better chance of becoming buyers.

Ready to shorten your sales cycle by asking all the right questions at precisely the right time?

Here's what to know.

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