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Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)

By Ramona Sukhraj

As long as I've been able to grasp a pencil, I've been writing stories.

I would fill notebooks with tales based on the covers and scribble my own addition to my favorites series. Looking back now, it's no wonder I ended up in content marketing.

Between Instagram and Snapchat, "stories" may seem like just a marketing buzzword, but the fact is storytelling is one of the most powerful tools you can wield in content marketing (both video and written). Of course, that also makes it one of the hardest things to do well.

What is your brand story? Why should you tell it? How do you tell it and why would your customers even care?

These are natural questions to cross a marketer's mind when presented with the idea of storytelling in content marketing. So, in this article, I will share:

Why storytelling works in content marketing.
3 storytelling frameworks to help you implement brand storytelling successfully.
Examples of these frameworks in action.

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