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Effective Ways To Use Personalized Sales Videos

By Melissa Prickett

According to recent buyer data, 93% of internet users felt they weren't getting enough personalized outreach when making a purchase — and 90% were annoyed with irrelevant messaging.

This shows that, although we understand a personalized experience with our business improves engagement and increases sales (sometimes as much as 20%), there is still room for improvement on this front. Personalized video allows us to connect with customers in meaningful ways at all stages of the customer journey.

Sales teams haven't been as quick to adopt personalization, and those that do successfully incorporate personalized video in their sales processes stand to benefit greatly from it, while those who don't risk falling behind.

How should your business incorporate personalized video into its sales process for greater engagement and increased ROI?

In this article, we'll explain how to do just that, including:

What personalized video is and how it can transform your sales process.
How your sales team can use personalized video to get the most out of its efforts.

You'll be able to get everyone on board with using video to increase conversion rates, drive better brand engagement, and finally take advantage of the technology that is making personalized video easier than ever.

Ready to take your personalized video marketing strategy to the next level and use it with your sales team?

Here's what to know.

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