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How To Manage Your Videographer (Without Video Experience)

By Lindsey Schmidt

So your company has decided to invest in video to take your marketing and sales to the next level.

The decision was made because, as a leader in your company, you know that video is the medium in demand right now; 54% of consumers want to see video content from a brand they support, and this year (2022), it's expected that 82% of internet traffic will come from video streaming and downloads.

The problem is, you know you need a videographer, but you've never managed one before. If you fail to manage this person correctly, then that could mean failure in the most important medium in business right now.

I've helped countless companies all over the world hire, train, and succeed in implementing a successful video strategy in their company. These teams, on the journey of mastering They Ask, You Answer, have similar concerns.

They know video is needed, but what makes a video good? How do they evaluate their videographer's performance? How do they know video is working in their company?

In this article, I'm going to tackle all of these questions by breaking down:

What makes managing a videographer different
How to evaluate your videographer's videos
How to evaluate your videographer's performance to ensure their success

I promise that by the end of this article, you'll feel confident in managing this new team member and know how to set them up for success at your company.

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