In the last 20 years, marketing has been utterly revolutionized. Flipped upside-down. Turned on its ear. Sure, many of ...

Inbound Sales vs. Outbound Sales: What Is The Difference? By Tom DiScipio, Monday, April 4, 2022 7:37 AM In the last 20 years, marketing has been utterly revolutionized. Flipped upside-down. Turned on its ear. Sure, many of the tactics from marketing in the pre-internet era persist — we still see billboards and hear radio ads — but the whole landscape has changed so much that it's almost unrecognizable.  Marketing has gone digital. Strangely enough, sales hasn't changed nearly as much in the same timeframe. Sales reps are still cold-calling prospects and treating buyers in much the same way they did when cell phones were the size of bricks. Marketing has gone digital – sales has not. And while email blasts and LinkedIn messages show that sales reps have embraced new technology, it can often feel more like they just brought their old approach to new platforms.  In short, many sales teams still use traditional sales tactics that seem out of place in a digital-first world.  In this article, we're going to break down the contrast between traditional outbound sales practices and inbound sales processes. This way, you can learn which approach will best suit your team and serve your buyers as you determine exactly how you want to grow your business. Below, we'll cover: An overview of the outbound sales process An overview of the inbound sales process How the inbound and outbound sales approaches compare for modern business Let's start learning! Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Inbound Sales vs. Outbound Sales: What Is The Difference? By Tom DiScipio In the last 20 years, marketing has been utterly revolutionized. Flipped upside-down. Turned on its ear. Sure, many of the tactics from marketing in the pre-internet era persist — we still see billboards and hear radio ads — but the whole landscape has changed so much that it's almost unrecognizable.  Marketing has gone digital. Strangely enough, sales hasn't changed nearly as much in the same timeframe. Sales reps are still cold-calling prospects and treating buyers in much the same way they did when cell phones were the size of bricks. Marketing has gone digital – sales has not. And while email blasts and LinkedIn messages show that sales reps have embraced new technology, it can often feel more like they just brought their old approach to new platforms.  In short, many sales teams still use traditional sales tactics that seem out of place in a digital-first world.  In this article, we're going to break down the contrast between traditional outbound sales practices and inbound sales processes. This way, you can learn which approach will best suit your team and serve your buyers as you determine exactly how you want to grow your business. Below, we'll cover: An overview of the outbound sales process An overview of the inbound sales process How the inbound and outbound sales approaches compare for modern business Let's start learning! Keep Reading  ⟶ Your Buyers Want to Control the Sales Process; Here's How to Let Them From self-selection tools to on-brand customer service, savvy companies are letting their buyers dictate the customer experience.    Read more  ⟶ Video: Use Content to Get More Clients In this video, you'll learn the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates.   Watch now  ⟶ 8 Best Content Management Systems for Digital Marketing in 2022 Not sure how to choose a CMS? Use this head-to-head comparison.   Read more  ⟶ Free Download: The Sales Manager's Guide to an Incredible Virtual Sales Process The how-to guide to successful selling over video call platforms like Zoom.   Read now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences