We've all heard them before, the tales of seemingly "simple" website design projects that turned into nightmares. But ...

5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic) By John Becker, Monday, May 16, 2022 8:15 AM We've all heard them before, the tales of seemingly "simple" website design projects that turned into nightmares. But trust us — as an agency that has built websites for hundreds of organizations — these stories about project nightmares don't just come from clients. Agencies find themselves in nightmare scenarios as well. For a client, a website project nightmare usually results from projects going over budget, running long, and failing to launch on time. Then, after launch, a client might feel like they're left high and dry, managing a new site they don't have the expertise to handle. For an agency, a website project nightmare often results from last-minute changes to strategic direction, new stakeholders joining too late, or the client not holding up its end of the bargain (by, for example, failing to write the necessary copy). The good news is that nightmares can be avoided for both parties if everyone goes into the website project fully prepped for what's to come. If you're a business owner about to embark on a website redesign or other major project, take the necessary steps to ensure you won't be wasting your time or budget on a project that doesn't deliver the results you're looking for. When you keep these five steps in mind from the very start, you're more likely to end up with the website you need (while also staying on schedule and under budget). So, let's dive into the details: What the typical website redesign process entails 5 steps you can take to be better prepared Why your website is not a marketing strategy Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic) By John Becker We've all heard them before, the tales of seemingly "simple" website design projects that turned into nightmares. But trust us — as an agency that has built websites for hundreds of organizations — these stories about project nightmares don't just come from clients. Agencies find themselves in nightmare scenarios as well. For a client, a website project nightmare usually results from projects going over budget, running long, and failing to launch on time. Then, after launch, a client might feel like they're left high and dry, managing a new site they don't have the expertise to handle. For an agency, a website project nightmare often results from last-minute changes to strategic direction, new stakeholders joining too late, or the client not holding up its end of the bargain (by, for example, failing to write the necessary copy). The good news is that nightmares can be avoided for both parties if everyone goes into the website project fully prepped for what's to come. If you're a business owner about to embark on a website redesign or other major project, take the necessary steps to ensure you won't be wasting your time or budget on a project that doesn't deliver the results you're looking for. When you keep these five steps in mind from the very start, you're more likely to end up with the website you need (while also staying on schedule and under budget). So, let's dive into the details: What the typical website redesign process entails 5 steps you can take to be better prepared Why your website is not a marketing strategy Keep Reading  ⟶ 37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy Keywords, featured snippets, voice search, image search — there are so many different aspects to consider and master. These statistics will help guide your focus.   Read More  ⟶ Building the Perfect Sales and Marketing Team in 2022 If I had to start from scratch and build a team of seven that was balanced and forward-thinking, this is how I'd do it.   Read More  ⟶ Free Course: The Visual Sale for Sales Professionals In this course, you'll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication.   Watch Now  ⟶ Follow us on Instagram Check out our Instagram for the most relevant inbound marketing and sales tips, videos, podcasts, and more!   Follow Now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences