Schedule a call with an advisor → Join IMPACT+ for free →

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

By Kevin Church

You've probably noticed that video is everywhere these days.

You can watch short and long-form video on your phone, on your desktop, and on your TV. Heck, you can't even fill your gas tank without getting offered at least one credit card or being informed that it's BOGO on the terrible coffee they have inside.

The fact is, people love and respond to the way that video tells a complete story and have come to accept its ubiquity.

Really, though, I probably don't need to tell you this. After all, there are plenty of video marketing statistics that go into the nitty-gritty of how important video is for growing your business.

The fact is, if you're on this page, it's likely that you already know that video is a powerful tool for inbound marketing. You just want to know how to get the most out of it.

We know from experience how important it is to create a video marketing strategy that goes beyond webinar sign-ups or getting more YouTube followers. It's a big part of They Ask, You Answer, and results from our clients have shown that companies that use customer-centric video as part of their marketing efforts see a huge increase in better qualified and more engaged leads.

But to get them to engage with your video content, they have to find it. This is where video SEO (video search engine optimization) comes into play.

This article is going to help you understand:

What video SEO is and why you should care
How video SEO helps search engines understand your content
Video SEO best practices
The most important thing to remember about video SEO

Keep Reading ⟶

How To Write About Your Competitors on Your Business Blog or Website

Writing about your competitors sounds counterintuitive, but when you handle it the right way, competitor-focused content can be some of the most profitable you'll ever publish.