Search engine optimization (SEO) is an ever-changing game without an instruction manual. There's much more to optimization than just adding keywords into your content. Search engines like Google also take into account indicators of a quality, safe web experience — like how fast your site loads, how easy it is for visitors to interact with it, and more.
Cumulative Layout Shift (CLS) is a metric used by Google to measure how much a web page rearranges as it loads. A site that moves significantly — causing users to click the wrong link or have trouble reading content — provides a bad user experience and is frowned upon by Google.
Reviewing your site's CLS score and other Core Web Vitals can help you identify ways to improve its overall health and, in turn, boost your rankings!
This article will explain the causes of CLS, why you should minimize it, and some methods to reduce it.
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