Saturday, July 23, 2022

THE LATEST: Authenticity is NOT a trend.

Media Mamat Turbo July 23, 2022

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No, authenticity is NOT a trend.

That's like saying "good customer service" is a trend.

Buyers have always wanted authenticity, just like they've always wanted good customer service.

Hence, it's not a trend.

But here's the reality of it:

Many brands are literally saying in 2022, "I've read 'authenticity' is a big trend in 2022. What can we do to be more authentic?"

Seriously?

The truth is, we shouldn't have to read somewhere that authenticity is a trend in order for us to take action.

It's the right thing to do.

Always has been, always will.

This is exactly why They Ask, You Answer companies keep blazing trails within their industries.

In the messages I get from folks from around the world who are applying the book, I'm told all the time they receive feedback from their customers that sounds like this:

"You guys are so authentic!"
"I LOVE your website!"
"Everything I ever learned about [X], I learned from you!"

But the funny part is most of these TAYA companies are simply thinking, "Thanks…but we're just answering our customers' questions."

Funny how it's always the little things that make the biggest impact.

So the question is: How authentic is YOUR company online?

How do you stack up against the rest of the folks in your industry?

If you haven't answered this question recently in a discussion amongst your leadership team, please do, as it can make all the difference…

As I review the educational content companies around the globe are producing, I notice most folks don't know how to title their articles/videos as effectively as they could.

For example, let's say you have a business where you sell booking software for restaurants. Knowing that you need to produce a cost article (because you read They Ask, You Answer), you title it as follows:

How much does restaurant booking software cost?

And although this is fine, here's what this title SHOULD look like:

How much does restaurant booking software cost in 2022? (Features, Pricing, & More)

See the difference?

This is why so many clients use our coaching services at IMPACT, as going from good to GREAT with something as simple as a blog post title can literally mean millions in revenue over the course of time.