Every business, from the corner mom-and-pop shop to the sprawling global corporation, thrives on meaningful relationships. Marketing publications speak about customer satisfaction, sales conversions, and brand loyalty, but at the heart is an unspoken trust between businesses and their customers. Cultivating, nurturing, and understanding these relationships is the key to success, but doing so isn't always easy.
That's where customer relationship management (CRM) software comes into play. It's an integral tool that tracks customer interactions and information so that — whether through marketing automation or real, in-person customer service — a business can deliver personalized, knowledgeable service, messaging, and support to each customer. If you're aiming to build and maintain those coveted customer relationships, it's a must-have tool.
There are a myriad of CRM choices out there. So how do you decide?
Today, we'll dive deep into the world of open source CRM software, discuss its benefits, explore the best ones out there, and, of course, shine a spotlight on our top pick: Jetpack CRM.
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