Slow websites are painful — and not just when you're waiting for that recipe to load while balancing a boiling pot and a hungry toddler.
If you own a WordPress site or are in charge of managing one, a slow website can be painful to your goals. Visitors will get tired of waiting for pages to load, and leave your site without making a purchase or inquiry, and they may not come back to give you a second chance.
But if you're tired of poor performance, it's not all gloom and doom. You don't need to be an expert in web development to make your WordPress website run faster. You don't need hours of extra time or a huge budget approval from management.
There are plenty of optimization strategies that are easy to implement and highly effective! And, in many cases, you can install a WordPress plugin to do most of the work.
Below, we'll take a look at the main causes of slow WordPress websites and discuss the importance of prioritizing page speed for mobile visitors. Then, we'll show you how to measure your WordPress site speed and walk you through a 22-step guide to improve it.
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