If you had to describe the holidays in a single word, from the perspective of many who run a website, it would be this: busy.

The holidays are a busy time, and for many companies, the most important time of the year. And not just because of sales. Schedules adjust. Employees take time off. B2B businesses change their routines. Bloggers create new holiday content.

So whether you're hoping to increase sales revenue, draw more traffic to your site, or keep your customers or readers in the loop, there's a lot to do. 

The last thing you want is to be scrambling to put out fires and make last minute updates because you didn't plan ahead. 

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