How Google AI-powered search updates will impact your SEO, our updated ultimate HubSpot pros and cons list, and sales or marketing — which should you hire? ...this is THE LATEST!
🗞️ Extra, extra! Read all about it!
As I laid in bed this morning counting the dots on my ceiling and passively pondering the inevitable heat death of the universe, I realized something. Much like Carina's most recent article on HubSpot pros and cons, my days are almost entirely governed by weighing pros and cons.
I'll show you what I mean...
Decision 1: I should get out of bed
Con: Out of bed is the bad place, it is cold and devoid of fuzzy blankets.
Pro: Being employed is a good thing.
Decision 2: I should get in the shower
Con: Shower is the cold, wet, dark place, and there's a lot of effort involved.
Pro: Not smelling is a good thing.
Decision 3: I should get out of the shower
Con: Beyond the shower is dangerous. Here, I am cleansed, free, safe.
Pro: Ew, pruned fingers are gross.
Decision 4: I should put on real clothing
Con: Mmmm, pajamas. Nature's hug.
Pro: I will likely not be taken seriously during a meeting in a penguin onesie.
And on, and on.
Now, should you read THE LATEST?
Con: Eh, it's Saturday and napping is awesome.
Pro: It'll take you less than five minutes to get through it, and afterward you'll be able to make smarter decisions faster — you can't lose.
I'll leave you to make your choice.
💡 Learn how your SEO strategy will be impacted by Google's new AI-powered search updates, with examples (4-minute read)
As the buying behaviors for consumers continue to evolve, Google has implemented new search updates that reflect those changes. More specifically, Google users will be able to become more educated around the topic, product, or service they're searching for with these updates. And in this article from IMPACT Talent and Office Manager Carolyn Edgecomb, let's dig into the new updates being released for search and see if they will have any impact on your brand's SEO efforts.
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🤔 Buckle in for our completely overhauled ultimate list of HubSpot pros and cons for 2021 (20-minute read)
Is HubSpot right for your business? If you asked this question in 2010, when HubSpot was just a simple marketing software for small-to-medium-sized businesses (SMBs), the answer would be much more straightforward. In 2020, however, HubSpot is not only a robust digital marketing tool, but an entire platform of tools for your marketing, sales, and customer service teams. Luck for you, IMPACT Director of HubSpot Training Carina Duffy is here to save the day with this no-stone-unturned ultimate list of HubSpot pros and cons.
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📈 As a business leader, should you focus your initial hiring efforts on sales or marketing? (4-minute read)
When a business is growing and scaling up, hiring becomes an ever more pressing issue. You want to be able to get the right people on board, and into the right seats, as quickly as possible — while making sure company culture stays intact. You don't want under-staffing to be a hindrance that holds back your growth. But when it comes to sales and marketing, which do you hire first? In this candid analysis from Marcus Sheridan, learn precisely how you should be hiring in sales and marketing for rapid growth.
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