Recently, I went to a restaurant boasting they served blue rice. Amateur food scientist that I am, I had to try it...

...and I was completely disappointed because it tasted, well, like regular rice. ("Duh, what were you expecting, Liz?" I know, I know.) I guess that's why someone smart once said style isn't everything, and it can never mask a lack of substance.

I agree, but still... I posit that style is a very big something. Especially when it comes to your brand.

For instance, in the case of your messaging and your content, it's not just what you say that matters (substance), it's also how you say it (style). Alternatively, you can't just say your brand is approachable, progressive, and willing to challenge convention (substance), you also have to deliver on that promise with your brand's personality, voice, and tone (style).

That's why a content style guide is the most important piece of documentation you'll ever create for your brand. And I will be teaching you how to do that as one of the hands-on interactive sessions at this week's Brand Bootcamp with Design Pickle.

Psst! Use promo code LATEST to get your ticket for only $129.

And now, here's THE LATEST...

10 Google Analytics metrics you must track for your website (5-minute read)

We don't build websites to be digital billboards. We build them so they can drive traffic, leads, and sales. In short, our websites today need to perform. But how do you know if your website is (or isn't) performing? Well, in this article, you'll discover the 10 absolutely essential Google Analytics metrics every single business should be measuring for website performance.

📚 Related reads and resources:

How much does a peak-performing website cost in 2021?
Do you need a full redesign or a facelift for your website?
IMPACT+ on-demand session: The most costly lies we tell ourselves about our business websites

Who should use inbound marketing? (9-minute read + videos)

This is such a powerful read, I had to bring it back for an encore. Inbound marketing sounds fantastic, in theory – you bring your ideal buyers organically to your doorstep, without having to fight for their attention. But given how different your business is, is it really right for you? If you're asking yourself this question, I want you to read this article from IMPACT Revenue Editor John Becker, which is the most comprehensive and candid answer to someone questioning inbound marketing.

📚 Related reads and resources:

IMPACT+ community exclusives

IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals.

And here's what we're talking about right now:

Pro-exclusive: How to write absurdly addictive website copy your buyers will love

Your ideal buyers are out there, you know it. But, for some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. Nine times out of 10, the reason for this is stupidly simple – your website copy sucks.

But don't worry, after watching this on-demand session from yours truly, you won't be able to keep your buyers from falling completely in love with your company.