Now that many businesses have an online presence, people expect the same great experience online that they get in person from their favourite cafes, restaurants, and local shops. In 2021, site performance is extremely important and is a key component in setting your business apart from your competitors. 

Studies have shown that poor performance directly impacts sales, with a one‑second delay in loading times reducing conversion rates by 20%. Just like slow service in a restaurant, your site speed can have a major impact on if people engage and come back.

But for most people, it's hard to stay on top of ever-evolving web standards. Not to mention expensive to hire a developer to upgrade your site. 

That's why we're proud to announce Jetpack Boost, a free plugin that gives your site the same performance advantages as the world's leading websites, with no developer required.

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