With Liz off today, I'm happy to be in your inbox this Monday!

Taking time off is one of those things that's both necessary, but sometimes difficult to do.

I don't know about you, but sometimes the lead-up to vacation can actually create more stress. There's so much to do, how can you possibly walk away?

Do you want to know what the secret is? Having a great team to lean on!

Instead of Liz having to stress over covering THE LATEST during her time off, Connor and I were able to step in. And, she would do the same for us.

Having a supportive network is crucial to keeping the wheels turning and keeping your sanity in check. Even if you don't have a big team in your business, there are so many outside resources you can rely on for help when you need it.

Inside IMPACT+, there's a whole community of like-minded professionals that you can bounce ideas off of, ask questions, and learn from.

I would definitely recommend hopping in, for even 5-minutes, to join a conversation! You never know what you'll walk away with.

And now, here's THE LATEST...

4 reasons why your HubSpot lead nurturing campaigns are failing (6-minute read)

Despite what some naysayers might tell you, email marketing is not dead. But, the reality is that many marketers still aren't using email effectively, especially when it comes to taking the time to get nurture emails done right. In this tip-packed article from Jess Palmeri, learn what you're getting wrong with your nurture campaigns and how to fix them!

📚 Related reads and resources:

Is the HubSpot CRM best for They Ask, You Answer?
What are HubSpot custom objects and how do you use them?
IMPACT+ Pro course: Marketing automation mastery (with HubSpot workflows)

4 questions for defining a winning value proposition for 2021 (4-minute read)

A value proposition is one of the most crucial pieces of your marketing strategy. Yet, it can also be one of the most difficult things for businesses to define. Lucky for you, Morgan VanDerLeest has created 4 questions that will help you define a winning value proposition right now.

📚 Related reads and resources:

IMPACT+ community exclusives

As vaccines continue to roll out and we can start to venture into the world again, businesses are starting to face a new wave of time-off requests. Join this conversation in IMPACT+ to see how organizations, like yours, are preparing.

Pro on-demand: Creating pillar content your buyers and search engines will love

SEO isn't dead. The way search engines map our content today is simply very different (and much more human) than it was when we all first started creating content marketing strategies to drive traffic, leads, and sales for our companies. That's why the way we architect our content strategies must shift toward a topic cluster and pillar page model, an approach that has proven measurable benefits.