Here's a fun fact you may not know about me. I used to own my own business. It was a small marketing consultancy that started as a side project and later turned full-time.

One thing I learned as a business owner... I hated being a business owner.

Yes, I enjoyed the freedoms it provided and the opportunity to work across multiple industries at once. But, I didn't like being the salesperson, account manager, CFO, and CMO all in one.

Just as I was coming to this realization that I came across an opportunity at IMPACT and the rest is history.

But, I sometimes wonder, what could I have done better as a business owner? I think one of the biggest things I was lacking was guidance from people who had been through the same journey and scaled successfully.

If you're a business owner, entrepreneur, or aspiring to become one, you should definitely check out the recordings from today's event Scaling for the Future inside IMPACT+. The event was full of actionable takeaways, exercises, and advice that will help any business owner thrive and scale.

Not an IMPACT+ Pro member? Start your 14-day free trial now!

And now, here's THE LATEST...

The rise of the introverted salesperson (4-minute read)

It's no secret that the shift to virtual selling upended the status quo for many seasoned sales professionals and sales team leaders are finding that the shift to virtual sales has changed who their top-performing sales reps are. In this insightful article from Marcus Sheridan, get to know the new rules of sales and how the norms of seasoned reps may no longer work.

📚 Related reads and resources:

IMPACT+ Pro on-demand: The Virtual Selling Summit 2021
IMPACT+ Pro course: How to role play virtual selling with your team
How to get sales enablement content from your marketing team

11 AAPI marketing and sales thought leaders you should be following (7-minute read)

Did you know that as of 2020, 60% of the world's population calls Asia home? Yet, here in the US, only 7% of the population identifies as Asians and if you narrow that down to the world of marketing and sales it's even fewer. In honor of AAPI Heritage Month, Ramona Sukhraj is highlighting 11 accomplished marketers with AAPI (Asian American and Pacific Islander) backgrounds who go above and beyond to share their impressive knowledge with others.

📚 Related reads and resources:

IMPACT+ community exclusives

Demitris is looking for advice on a content offer he's working on. Jump into the conversation in IMPACT+ to help him out!

IMPACT+ exclusive course: Assignment selling content is your greatest sales tool

Copy of Video Template for THE LATEST (2)

In this course, you'll learn about assignment selling, one of the foundational aspects of They Ask, You Answer, our digital sales and marketing framework.

This course is a great fit for sales reps, sales leaders, marketers, and business leaders, as it talks about the fastest way to see ROI in your digital sales and marketing.

By the end, you'll discover the importance of leveraging content in the sales process, spending less time educating in sales meetings, and ensuring you're always working with qualified prospects. You'll understand how Assignment Selling works, what's possible when it's done correctly, and how to start implementing it tomorrow.