Every time I've tried to grow any plant in the past, I've failed.

No matter what, they just shrivel up and truly I have no idea why.

In the past, I've frantically Googled what to do the moment my plants take a turn for the worst. This year, I decided to do things differently. This year, I'm going to keep these plants alive come hell or high water.

I watched YouTube videos. I read grow guides. I learned.

Over the past week I've frantically shuffled my plants from my deck to the warmth of my garage to especially sunny parts of my house while large snowflakes pummeled into my yard mid-May with utter disregard for my botanical endeavor. It took time and work.

And ya know what? My advanced learning is paying off. Just look at those thriving green beauties! But the hard work didn't stop there.

Learning what to do and then actually doing it are equally important. And big surprise: the same is true for your digital sales and marketing.

As things begin to open back up and the world of sales and marketing evolves once again before our eyes, what will you do to be proactive, learn what buyers expect, and get to work making it happen?

Learn how buyers want control and what you must do

And now, here's THE LATEST...

6 can't-miss content marketing trends (updated for 2021)
(6-minute read)

The word "trend" isn't always a good thing. Trends can be fleeting or insignificant, like the topics on Twitter or the latest in fast fashion. But don't let this snappy headline fool you. The COVID-19 pandemic created a whole new marketing environment and Associate Director of Content Ramona Sukhraj has rounded up six trendy outliers of 2021 she thinks could be the crutch of your content marketing strategy in the future.

📚 Related reads and resources:

44 landing page examples to inspire yours in 2021 [Updated] (12-minute read)

If you've ever searched for landing page inspiration changes are you've landed on one of those over-referenced pages from a well-known brand. These are notoriously difficult to relate to your own business. Ramona Sukhraj is back in this article with impressive landing page examples from small and mid-sized businesses with budgets more like yours and mine across a wide range of industries and offerings.

📚 Related reads and resources:

Free IMPACT+ lesson: 19 conversion and content offers that generate leads
Free IMPACT+ lesson: How to create landing page videos that convert

IMPACT+ community exclusives

When you develop the perfect sales script and want to keep it hand or share with your team, what's the best way to do so? Kaitlyn is asking in IMPACT+. What's your answer?

Pro Exclusive Course: Scaling Up Your Digital Sales and Marketing

In this course you'll learn what it takes to scale up your digital sales and marketing to truly turn it into an asset that will take your business to the next level.