THE LATEST: Google says too many internal links is not a good thing, 41 video marketing statistics you absolutely must see, and 4 types of content guides that generate leads and close deals

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Google says too many internal links is not a good thing, 41 video marketing statistics you absolutely must see, and 4 types of content guides that generate leads and close deals ... this is THE LATEST!  🔥 Hot off the presses Google says too many internal links in your content makes site structure confusing, can hurt rankings 41 video marketing statistics to help you fine-tune your 2021 business video strategy  4 types of content guides that generate leads and close deals faster with more educated buyers Ah, video. It's the future. It's essential. It's the next most awesomest, revenue-iest business strategy out there, and you've just gotta try it! And it's also way too expensive and way too hard and you're not great on camera and video agencies cost too much and the effort is not worth the reward and you don't need another marketing expense and you have a face for radio and just ... sounds super, but no thanks. I'll admit it. I, Liz Moorehead, used to be a video naysayer. Well, until I learned the hard way how critical video is: Avoid my fate. Don't learn how valuable video can be the hard way. Join me on July 20. And now, here's THE LATEST... Too many internal links on site pages and in content can confuse Google and hurt your rankings (4-minute read) If you're creating content to drive traffic, leads, and sales, and/or leveraging a robust pillar content strategy to increase your search rankings – which *checks notes* is all of you – you'll want to pay attention to this newsy little tidbit. In this article from yours truly, learn everything you need to know about internal linking in your content and why your site structure is critical to having your content rank well in search. 📚 Related reads and resources: What is quality content? (updated for 2021 + examples) IMPACT+ course: Creating pillar content buyers and search engines love IMPACT+ on-demand: The 1% B2B content strategy to beat your competition 41 video marketing statistics to help you get the most out of your video strategy (6-minute read) Last year, video went from a fun pastime to a necessity for many, making appearances in business meetings, birthday celebrations, and even weddings. While video was considered critical before the pandemic, the question remains what does the video marketing landscape look like right now? In this rundown from IMPACTer Ramona Sukhraj, here are 41 new video marketing statistics, broken out into four categories, to guide your strategy for the rest of 2021. 📚 Related reads and resources: The Selling 7 sales and marketing videos that get results IMPACT+ course: Fundamentals of creating sales and marketing videos IMPACT+ on-demand: How to be likable, feel confident and build trust on camera If you want more educated buyers, here are the 4 types of content guides you absolutely must create (4-minute read)  Traffic and conversions from individual pieces of content are nice, but you can supercharge those numbers with content guides that provide more value to your customers, wherever they are in their buying journey. And that's where content guides come in, to help you drive traffic, leads and sales beyond the standard blog articles and videos you're publishing. And in this article from IMPACT Revenue Editor John Becker, you'll unlock the secrets of the four most powerful content guides you can create for better results. 📚 Related reads and resources: How to create a powerful monthly content ROI newsletter Watch the full IMPACT+ course: 4 content guides that convert and close deals IMPACT+ course: The revenue team approach to sales enablement content Upcoming events calendar Mark your calendars, digital sales and marketing pros, because here's what's coming up: How to ace your next video sales call with Marcus Sheridan (free webinar through IMPACT+, July 31, 2021) Video Sales and Marketing World 2021 (IMPACT+ Pro member exclusive event, July 20, 2021)** **You'll need an IMPACT+ account in order to register. Not a pro member? Enjoy your first 14 days of IMPACT+ Pro for free. On-demand event spotlight You have done all the right things – set company goals, promoted a management level between you and the frontline staff and clearly communicated your company's goals. Yet still ... something's not working.  In this session, you will learn how making a simple tweak to your organizational design can have a big impact on reaching your goals by empowering your team to own them and move the company forward in lock-step. If you're not already a Pro member, enjoy your first 14 days of IMPACT+ Pro free to gain access to our entire on-demand events library. Weeklong nonsense If you've been following along for any length of time, you know how much I love good distraction-free writing apps. And now, there's a new one on the market. Introducing a brand new distraction-free writing device that will revolutionize your content creation processes: Our world as digital marketers will never be the same. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. We created IMPACT+ to empower business leaders, marketers and sales pros like you drive more revenue with inbound marketing. But we only consider ourselves successful in achieving that goal if you say we are! Would you please take two minutes to complete this survey about your experience with IMPACT+? Thank you!❤️ IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe