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Sigh.
Google will be blocking third-party cookies because they harvest too much data from website visitors. Apple's impending iOS 15 update has spooked email marketers and newsletter creators because it will kill visibility into email open rates and click-throughs. And, as of last week, that same iOS 15 update now has traditional advertisers in an uproar, as Apple CEO Tim Cook calls advertising practices "creepy."
I feel like every time I try to take a bite of my microwaved pizza bagel in peace, I'm rudely interrupted by yet another breaking headline about the three-way tug-of-war between data privacy, big tech and marketers.
To be fair, while I am a data-loving digital marketer by day, I do get a little creeped out at how Big Brother-ish advertisers can be in their retargeting when I am moonlighting as a private consumer in the night time.
Still, even though I laughed along to most of these fake targeted ads based on innermost thoughts, I would 100% be OK if this were real:
Seriously, harvest all of my data, advertisers. If this is the reality awaiting me on the other side, I am here for it.
I dream of a tomorrow where I don't have to awkwardly call someone dude, friend, pal, or "Hey, you!" for three years before I remember their name.
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