Trust is a foundational principle that transcends all industries and markets. Principles have no beginning and no end. ...

Why Trust Is the True Currency for Any Business By Marcus Sheridan, Tuesday, November 16, 2021 7:48 AM Trust is a foundational principle that transcends all industries and markets. Principles have no beginning and no end. If you were to ask someone if Facebook or Google are going to be fundamental parts of their business's success in 25 years, they will say they don't really know. However, if you ask someone if trust will be a fundamental part of their business's success, they will say, absolutely. Facebook is a platform, a tool. Tools come and go as markets change. Even Google, which we've seen become so firmly cemented at the top of the search engine marketplace, is just a tool. Trust is a timeless principle. It has been vital to success for centuries and will continue to be for centuries more. When we are talking about success on a platform — when we talk about ranking well in Google searches or having a strong Facebook presence — we're really talking about trust. Do buyers trust what you're saying? Do they trust your expertise? If yes, the platforms will reward you. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Why Trust Is the True Currency for Any Business By Marcus Sheridan Trust is a foundational principle that transcends all industries and markets. Principles have no beginning and no end. If you were to ask someone if Facebook or Google are going to be fundamental parts of their business's success in 25 years, they will say they don't really know. However, if you ask someone if trust will be a fundamental part of their business's success, they will say, absolutely. Facebook is a platform, a tool. Tools come and go as markets change. Even Google, which we've seen become so firmly cemented at the top of the search engine marketplace, is just a tool. Trust is a timeless principle. It has been vital to success for centuries and will continue to be for centuries more. When we are talking about success on a platform — when we talk about ranking well in Google searches or having a strong Facebook presence — we're really talking about trust. Do buyers trust what you're saying? Do they trust your expertise? If yes, the platforms will reward you. Keep Reading  ⟶ How to Get Your Whole Team to Buy in to They Ask, You Answer If you've come across the They Ask, You Answer philosophy and now believe it can revolutionize your business, proceed with caution—convincing people to change their approach is a delicate act. In order to get it right and get your team on board, follow these steps.   Read more  ⟶ Free Course: How to Write "The Big 5" Though inbound and content marketing are long-term plays that compound over time, there is content you can create that has been shown to drive sales immediately. We call these topics "The Big 5" and we have seen their power work with hundreds of clients and companies.   Watch now  ⟶ Free Keynote: The State of Virtual Selling As the massive shift in the world of sales continues in a post-COVID marketplace, the rate of change is stunning to even the most forward-thinking companies. In this free keynote, receive the latest insights on how buyers continue to evolve and what this means for organizations as we look ahead to the future.   Watch now  ⟶ How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there.   Read more  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences