Let's start this discussion off with a seemingly inconvenient truth: Every company out there has competitors. Even if you operate in a niche market, there are other businesses out there that offer similar products and services.
And if you somehow find yourself in a brand-new arena and are the first one to plant your flag, you can bet it won't be long before others come trudging up the hill looking for a spot near yours to place their own.
Here at IMPACT, we've helped hundreds of clients establish their businesses in the digital marketplace. These companies wanted to join the online conversation and pull ahead of their competition while growing their bottom line. And we're more than happy to share our strategies for how to make this happen.
This is why — no matter your business's industry, or whether it's B2B or B2C — we have a series of topics we teach companies to address that drive the most traffic, leads, and sales. These topics, which we call The Big 5, come from IMPACT Principal Marcus Sheridan's award-winning inbound marketing strategy book They Ask, You Answer.
They are the topics that other companies are either unwilling or afraid to address themselves. (We call this "ostrich marketing," when companies prefer to bury their heads in the sand and pretend these issues don't exist.)
One such topic — and possibly the most important next to talking about cost — is to simply address the existence of the other flags on the hill. However, out of all the other topics we teach clients how to write, this is the one that gets the most resistance.
We hear it all the time, and perhaps you're thinking it yourself: "Why on earth would we want to draw attention to our competitors? That doesn't make any sense!"
Well, we have some excellent reasons — and we're going to not only explain those reasons, but we're also going to tell you exactly how to write about your competitors on your business's blog in a way that can drive more revenue than you'd expect.
In this article, we're sharing with you:
- Five convincing reasons you should write about your competitors.
- Whether you should worry about legal repercussions.
- How to write about competitors on your business blog.
Let's dive in.
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