The internet has changed everything from how we communicate to how we learn, and — as we know from They Ask, You Answer ...

The 5 Most Critical Inbound Sales Strategies Every Team Must Adopt By Tom DiScipio, Tuesday, December 28, 2021 7:47 AM The internet has changed everything from how we communicate to how we learn, and — as we know from They Ask, You Answer — especially how we shop. As buyers, the internet has made life much easier, enabling us to do most, if not all, of our research and purchases online, from the safety and comfort of our own homes. However, as sales professionals, this shift has actually made it a bit more difficult to see results. That's because, with all of the options and information already available to consumers online, there is more competition, more noise, and less of an opportunity for a sales rep to influence the sales process. Traditionally speaking, sales teams used to have most of the power in the buying process as they held all of the information prospects needed to make an educated decision, but now buyers no longer have to go directly through a salesperson to gather these materials or make a purchase. This new era of empowered buyers has forced a change within the laggard sales world. Luckily, over the last decade, we have helped hundreds of companies shift with the times and not only maintain, but scale sales with a more modern sales methodology. Enter inbound sales. Inbound sales is a sales approach that better aligns with inbound marketing and the purchasing preferences and behaviors of modern buyers by addressing the pain points of qualified leads with content and advice, rather than sales pitches. In this article, we'll dive into: What a successful inbound sales strategy looks like How it relates to the inbound marketing methodology How it differs from outbound sales, and Five critical inbound sales strategies every scaling business should adopt. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → The 5 Most Critical Inbound Sales Strategies Every Team Must Adopt By Tom DiScipio The internet has changed everything from how we communicate to how we learn, and — as we know from They Ask, You Answer — especially how we shop. As buyers, the internet has made life much easier, enabling us to do most, if not all, of our research and purchases online, from the safety and comfort of our own homes. However, as sales professionals, this shift has actually made it a bit more difficult to see results. That's because, with all of the options and information already available to consumers online, there is more competition, more noise, and less of an opportunity for a sales rep to influence the sales process. Traditionally speaking, sales teams used to have most of the power in the buying process as they held all of the information prospects needed to make an educated decision, but now buyers no longer have to go directly through a salesperson to gather these materials or make a purchase. This new era of empowered buyers has forced a change within the laggard sales world. Luckily, over the last decade, we have helped hundreds of companies shift with the times and not only maintain, but scale sales with a more modern sales methodology. Enter inbound sales. Inbound sales is a sales approach that better aligns with inbound marketing and the purchasing preferences and behaviors of modern buyers by addressing the pain points of qualified leads with content and advice, rather than sales pitches. In this article, we'll dive into: What a successful inbound sales strategy looks like How it relates to the inbound marketing methodology How it differs from outbound sales, and Five critical inbound sales strategies every scaling business should adopt. Keep Reading  ⟶ Free Course: Vidyard 101: Tool Basics, Tips, and Tricks Using video for sales can help you break through inboxes and earn 3x more responses. Companies who have used Vidyard have even cut their deal cycles in half with video. Here's everything you need to get started.   Watch now  ⟶ Free Guide: The Ultimate Inbound Marketing Strategy Playbook Features the 7 principles of inbound with the tools, checklists, videos, and everything you need to accelerate your inbound success.   Read now  ⟶ Free Course: How to Write The Big 5 For most businesses, it takes a year or more for inbound marketing to start showing real results, but it doesn't have to. Learn the power of what we call "The Big 5" blog article topics in this free course.   Watch now  ⟶ What Makes a Good Website Design? Award-Winning Examples To Be Inspired By These award-winning websites will inspire you with their customer-centric, easy-to-navigate design.   Read more  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences