9 Reasons Teams Fail To Achieve They Ask, You Answer Success

By Kevin Phillips, Tuesday, January 4, 2022 7:36 AM

When I was hired as the content manager at a local sleep clinic in Alaska, I didn't know a thing about content marketing, inbound marketing, email marketing, or social media marketing.

Heck — I didn't know anything about marketing, period.

On top of that, I had no idea what a sleep clinic was, what a sleep specialist did, or that there was an entire field of medicine dedicated to diagnosing and treating sleep disorders.

I answered a Craigslist post looking for a "writer with video editing experience." Then, after sending in some articles I wrote for the school paper and a documentary I filmed for a class, I found myself hired for a position I had never even heard of.

Fortunately for me, the owner of the sleep clinic had been a longtime fan of Marcus Sheridan and grasped the values, principles, and strategies of They Ask, You Answer.

In the two years I worked for the sleep clinic, we achieved results beyond our wildest expectations. Traffic grew from 2,700 visits per month to over 100,000 in the first year alone.

We booked more sleep studies than ever, and — something we hadn't considered — we were selling equipment all over the United States.

Because I was such a strong believer in They Ask, You Answer, I eventually left the clinic to work directly for Marcus, teaching others to achieve similar results.

Now, I've been teaching They Ask, You Answer and digital marketing for over five years.

I've worked with over 100 companies training their content managers on how to implement the methodology effectively.

In the last five years, I've seen a handful of companies fully embrace They Ask, You Answer and become the thought leaders of their industry.

I've worked with dozens of companies that had moderate success. And sadly, I've worked with several companies that saw barely any progress.

Maybe you've been in this place too, where you're not sure about the rules of inbound, but you believe in the power of They Ask, You Answer. If so, you might be wondering: "What are the main differences between the companies that had amazing success with They Ask, You Answer, those that had decent results, and those that failed completely?"

Here, we'll cover the top reasons companies fail at They Ask, You Answer so you don't experience the same setbacks.

The following common mishaps can seriously derail your efforts:

You don't have company-wide buy-in.
You didn't hire a dedicated content owner.
Sales and marketing aren't aligned.

We'll go over these and more, so you can be sure to avoid the pitfalls these companies found themselves navigating.

Let's dive in.

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9 Reasons Teams Fail To Achieve They Ask, You Answer Success

By Kevin Phillips