Imagine this: You're a salesperson getting ready for a call with a prospect. You're anticipating any and all possible ...

4 Common Assignment Selling Mistakes (and How to Fix Them) By Tom DiScipio, Monday, February 14, 2022 7:49 AM Imagine this: You're a salesperson getting ready for a call with a prospect. You're anticipating any and all possible questions that might arise, ready to provide answers, case studies, details, and expertise that can assuage any buyer concerns that come up. Then, in the call itself, just when you're preparing to answer those same old questions, something magical happens: There are no questions. The prospect already has the answers. Every one. Your prospect already has all the information they need. They already trust your business — and they're eager to move forward into the next stages of the sales process. This is assignment selling in action — a powerful technique we train our clients to implement to improve their sales processes. Simply put, assignment selling is the process of using educational content about your products and services with prospective buyers. This content helps answer questions before they come up, making sales calls more productive and efficient. However, it's easy to get assignment selling wrong. You might "assign" too much content, or the wrong content at the wrong time, and you might end up doing more harm than good. Below, I'm going to cover: The benefits of assignment selling. The 4 most common mistakes we see clients make with assignment selling. How to avoid these common errors with your team. Ready to up your assignment selling game? Let's dive in. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 4 Common Assignment Selling Mistakes (and How to Fix Them) By Tom DiScipio Imagine this: You're a salesperson getting ready for a call with a prospect. You're anticipating any and all possible questions that might arise, ready to provide answers, case studies, details, and expertise that can assuage any buyer concerns that come up. Then, in the call itself, just when you're preparing to answer those same old questions, something magical happens: There are no questions. The prospect already has the answers. Every one. Your prospect already has all the information they need. They already trust your business — and they're eager to move forward into the next stages of the sales process. This is assignment selling in action — a powerful technique we train our clients to implement to improve their sales processes. Simply put, assignment selling is the process of using educational content about your products and services with prospective buyers. This content helps answer questions before they come up, making sales calls more productive and efficient. However, it's easy to get assignment selling wrong. You might "assign" too much content, or the wrong content at the wrong time, and you might end up doing more harm than good. Below, I'm going to cover: The benefits of assignment selling. The 4 most common mistakes we see clients make with assignment selling. How to avoid these common errors with your team. Ready to up your assignment selling game? Let's dive in. Keep Reading  ⟶ How to Make High-Quality Video For Sales, Even On A Budget You don't need a big budget to create effective videos for sales and marketing. Here are some handy tips to show you the way.   Read more  ⟶ Course: Fundamentals of Virtual Selling In this essential course for any modern sales team, Marcus Sheridan explains how to use virtual selling to shorten your sales cycle.   Watch now  ⟶ In-house Marketing vs Agency: What's Best For Your Business? With thousands of marketing agencies and options out there, here's how to find the ideal partner that will earn you the strongest ROI.   Read more  ⟶ Free Guide: The Essential Guide to Social Media for Business This guide will show you how to use social media to effectively build awareness, drive traffic, and generate leads for your business in 2022.   Read now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences