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The Selling 7: How To Create Customer Journey Videos (+ Examples)

By Kimberly Marshall

Most of us already know that featuring client testimonials and social proof on our websites helps potential customers make their final decisions to buy. In fact, 72% of consumers say positive testimonials increase their trust in a business, and 58% are more likely to convert if they read positive customer reviews.

That's a powerful outcome resulting from a simple recommendation.

There is one approach to testimonials, however, that is more pointed and effective at inspiring potential clients to work with your business than your typical run-of-the-mill testimonial.

These videos, which we call "customer journeys," are testimonials that are set up and filmed in three specific parts and are designed to draw your audience in faster and build even more trust with your prospects.

Part of The Selling 7 and described in The Visual Sale, these videos make it extremely easy for prospects to imagine themselves working with your business.

In this article, we're going to share with you:

What customer journey videos are and how they go a step further than general testimonials.
How to make the perfect customer journey video that builds trust with your prospects.
Seven incredible examples of customer journey videos done right to inspire you when making your own.

This way, you can eliminate all the guesswork from what it takes to create powerful video content for your website.

Here's what to know.

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