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What Short-Term Wins Can We Expect With They Ask, You Answer?

By Melissa Prickett

In modern business, there's so much focus on short-term successes (are we meeting our goals for this month? For this quarter?) that undertaking an initiative that unfolds more slowly can require a leap of faith.

At IMPACT, we guide clients to use our They Ask, You Answer framework, developed by partner Marcus Sheridan when his pool business faced closure during the Great Recession.

With a bleak future on the horizon, Marcus began to openly and honestly answer any customer question he had ever heard. These answers were posted on his company website and, in time, began driving thousands of visitors to his site.

Today, IMPACT helps businesses do the same thing Marcus did: shift their marketing focus to answer customer questions. In doing so, they become an educational resource for their industry. But, as anyone on business knows, building trust doesn't happen overnight.

We often share real-world results from clients that show how far they've come, but these often depict a year or two of hard work building an inbound marketing program.

But what about a shorter timeline?

For businesses that are seriously considering embarking on a They Ask, You Answer journey, there can that one central worry: So, when will I start seeing results?

In this article, we'll explain what your first few months look like as an all-in They Ask, You Answer company. Including: