How To Get Great Content Ideas From Your Sales Team

By Melissa Prickett, Thursday, March 17, 2022 7:30 AM

If you want to create content that adds value to the sales process, your marketing and sales teams need to align and work together.

The reason is simple: Your sales team knows better than anyone what your buyers need and are looking for. Sales knows what questions your prospects ask, what pains they experience, and ultimately, what motivates them to buy.

The problem is often that sales and marketing don't know how to collaborate on the content idea-generation process — at least not very well.

Many marketers listen to sales calls or ask sales to fill out surveys to get content-worthy ideas. Others try brainstorming content ideas with sales directly, but when your marketing team sets up time with sales to get the creative juices flowing, your sales team pushes back. They have clients to call, quotas to hit — and they're just "too busy."

This can result in the capital F-word for your team: Frustration.

Your marketing team knows that if they could just nail down content that would help sales the most, they could breathe life into the entire sales process.

We're talking about content that holds the power to get more prospects in the pipeline, explain repeat questions, shorten the sales cycle, and generate revenue for your business.

Why wouldn't sales want to be all in?

Your marketing team needs to understand how to cut through the red tape and get the sales team excited about the content creation process.

In this article, I'm going to teach you how to get content ideas from your sales team that actually drive revenue. These methods work in a range of industries — whether B2B or B2C — and have helped our clients generate millions in revenue.

To help your sales and marketing teams get there too, I'll explain:

Why sales team buy-in is crucial to the content brainstorming process.
How to get exactly what your sales team needs to close more deals faster.

This way, each piece of content your marketing team creates isn't simply "nice to have," but fulfills a clear purpose and leads prospects down the buyer's journey toward making a purchase.

Here's how to get your sales and marketing teams from "just too busy" to rowing in the same direction and landing more sales.

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