[THE LATEST] Facebook's 20% text rule for ads is no more, what is a revenue team (with new video and tools), and 3 most costly Google Ads mistakes brands make for Black Friday and Cyber Monday

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Facebook's 20% text rule for ads is no more, what is a revenue team (with new video and tools), and 3 most costly Google Ads mistakes brands make for Black Friday and Cyber Monday ...this is THE LATEST! 📰 Extra, extra! Read all about it! HUGE Facebook news: That 20% text rule for Facebook ads is no more — but what does that mean for brands? Massive updates: Learn what a revenue team is and how to run one (now with a new video explainer and our custom sales content brainstorm tool) Holiday season prep: 3 costly mistakes brands make with their Black Friday/Cyber Monday Google Ads campaigns 🎟️ Tickets for HubSpot Training Day are now $99. But, if you use my code LIZHASFRIENDS you'll get yours for $49! Whether you're a digital marketer, content manager, sales pro, or business leader, there's something for you at HubSpot Training Day ...even if you don't use HubSpot! Today is National Coffee Day, a divine holiday second only to my birthday (October 26) and Christmas, in its importance. ☕ Fun fact, you can elevate your morning coffee routine to Parisian fine dining-levels by pairing it with an apple cider donut. Why is coffee such a big deal in the Moorehead household? To put it in context, in the past three months, I've written 21 articles and 18 video scripts, and I've filmed 15 videos — including this one — for IMPACT. That doesn't even count writing THE LATEST, my strategy planning and development duties, or anything else I do every single day as part of my job. Don't get me wrong, I love what I do. But whew, I'm exhausted just writing that out. Without coffee, none of that would have happened. Well, OK. I still might have been able to crank out 15 videos, but it would have been 15 videos of me napping on the couch.  Anyway, in honor of this momentous occasion, below you'll find a few of my favorite quotes lauding the virtues of the humble caffeinated beverage... "It is inhumane, in my opinion, to force people who have a genuine medical need for coffee to wait in line behind people who apparently view it as some kind of recreational activity." ― Dave Barry "I'd rather take coffee than compliments just now." ― Louisa May Alcott, Little Women (I need this on a mug, shirt, and tote bag immediately.) "No matter what historians claimed, 'BC' really stood for 'Before Coffee.'" ― Cherise Sinclair "Coffee is a lot more than just a drink; it's something happening. Not as in hip, but like an event, a place to be, but not like a location, but like somewhere within yourself. It gives you time, but not actual hours or minutes, but a chance to be, like be yourself, and have a second cup" ― Gertrude Stein "The fact is, I don't know where my ideas come from. Nor does any writer. The only real answer is to drink way too much coffee and buy yourself a desk that doesn't collapse when you beat your head against it." ― Douglas Adams "This coffee falls into your stomach, and straightway there is a general commotion. Ideas begin to move like the battalions of the Grand Army on the battlefield, and the battle takes place. Things remembered arrive at full gallop, ensign to the wind. The light cavalry of comparisons deliver a magnificent deploying charge, the artillery of logic hurry up with their train and ammunition, the shafts of wit start up like sharpshooters. Similes arise, the paper is covered with ink; for the struggle commences and is concluded with torrents of black water, just as a battle with powder." ― Honoré de Balzac Sadly, my own lovelorn prose around coffee is lacking. With that in mind, here is my contribution: Roses are red Violets are blue Without coffee in my life Absolutely nothing is what I would do Anyway, here's THE LATEST. 👏 "We heard that Facebook no longer has the 20% text limit on ads; what does this mean for brands?" (3-minute read) A hardened rule for Facebook advertisers that started as a way to prevent the Facebook feed from being an overwhelming experience has been put out to pasture. Facebook is removing restrictions on ads which include more than 20% text in the image. Facebook is still recommending creating ads with under 20% text, but advertisers will no longer be penalized for ads with higher amounts of text in auctions and delivery. In this article from IMPACT UX designer Joel Waggener, get the skinny on this massive Facebook advertising news and what the 20% limit going away means for your campaigns. 🤔 You asked, we answered  What is a full-funnel Facebook ads strategy? What are the best examples of Facebook ads we should look at? 💸 "What is a revenue team, and why won't y'all stop yammering about how much we need one?" (9-minute read + video) A revenue team meets weekly and is made of key players from your sales and marketing teams within your company. All activities, regardless of individual roles, will be centered around the shared goal of increasing company revenue. But since this revenue team model is so critical, I've updated this article with a new video...  ...and I've included access to my exclusive automated revenue content strategy brainstorming tool. So, what are you waiting for? Check out this fully updated article from yours truly on what a revenue team is, how to run one, and everything you need to know to create an all-star revenue content strategy. 🤔 You asked, we answered Why is revenue the #1 metric marketers and sales folks should care about? How do you use Trello to run a content strategy flawlessly? 🎁 "What are the most costly mistakes we absolutely must avoid for our Black Friday and Cyber Monday Google Ads campaigns?" (6-minute read) Whether you're working with an agency to run your Google Ads or you're managing it yourself, it's easy to get caught up in the stress and sparkle of the season and forget that you can control the strength of your foundation. These top three critical mistakes for Google Ads may seem basic at first glance, but they have the potential to make or break your success this wild Black Friday and Cyber Monday selling season. In this article from IMPACT Paid Media Project Manager Rachel Palmateer, get the lowdown on the three most costly mistakes you can't afford to make with your Google Ads this holiday season. 🤔 You asked, we answered How much do Google Ads cost? How much does it cost to work with a PPC agency? 🎬 See y'all at Vidyard's Fast Forward on October 7? The sales world is changing. Are you? Learn how to adapt your sales strategies using video to thrive in a digital-first sales landscape. Vidyard's favorite sales experts (including our own Marcus Sheridan!) will share proven tactics to make connections, get better response rates, push deals to close, and retain customers. Be there, it's FREE.  🎒 Go back to school with IMPACT+ Our new revamped business tools are live! This update brings not only a fresh design, it also includes new functionality. If you go to the left hand side of your IMPACT+ dashboard, you will see Priorities and Strategic Plan which is where all the new tools live, including: You can now create a planning period. You can also assign team members priorities and assignments from our Playbooks. We've also updated the Scorecard interface and functionality.  Yes, you need an IMPACT+ account to access these, but you won't regret it. Also, are you struggling to increase traffic, qualified leads, and sales, but don't have the budget to hire outside help? Advance your and your team's skill set through online training, access to industry experts, exclusive peer groups, and more. Get 50% off your IMPACT+ Pro membership through September 30! 🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the latest discussion that caught my eye: Are LinkedIn skill assessments worth completing when you're searching for a new job? ⏰ In case you missed it...  A few of my hand-selected, personal favorites from the IMPACT archives...  How PosterMyWall used COVID-19 to really listen to its customers Free B2B marketing plan template (+ tips and best practices) How sales pros can make a great first impression (while selling virtually) 😈 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... "Something something something... dark side. Something, something, something... complete." Happy Tuesday, nerds! Liz "No Talky Before Coffee" Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT